Adobe ColdFusion 9 software enables developers to rapidly build robust Internet applications by condensing complex business logic into fewer lines of code. 

With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 

New IBM DB2 features make compatibility easy. In this guide, you’ll learn about native support for PL/SQL, new data types, scalar functions, improved concurrency, built-in packages, OCI, SQL*Plus, data movement tools, best practices and more—all designed to improve your ability to run applications on both DB2 and Oracle platforms 

There are a variety of options when it comes to data center convergence. Finding a best-fit solution for your organization can be difficult. Learn more about how your business can optimize their virtualization process with an in-depth exploration of tips and techniques for building a converged data center. 

Read this white paper to learn about how Dell is providing answers to key virtualization questions for the enterprise. Topics include; how to migrate to a fully virtualized environment as well as how the IT infrastructure should be configured for maximum benefit. 

Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 

In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 

The 11th book in our Straight Talk series helps executives understand the implications of IFRS and their role in addressing the associated changes. The publication also offers practical suggestions to help companies navigate through pressing issues and developing your own conversion road map. 

The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback. 

In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 

This 15-minute guide is part of a series of guides that, in no more than 15 minutes, aims to provide a starting point for learning about a particular subject, in an easy and entertaining read. 

Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.