Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Read this paper by Global Knowledge instructor, John Hales, to learn how to build a home lab for VMware vSphere for study. This paper is broken down into three major sections; the first and most detailed is about the hardware required, the second is about the Workstation configuration, and the third is about installing vSphere and Virtual Center. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

To better understand how today's organizations are using analytics, a survey was conducted amongst a global sample of nearly 3,000 executive managers and analysts. Based on the results, this study offers recommendations on how organizations can strengthen their analytics capabilities to achieve a long-term advantage. 

Using two of the Intel SS4000-E storage servers mirrored for additional redundancy, Philips has cut about USD 10 thousand off the storage cost for more than one terabyte of data by eliminating the need to buy expensive optical disks. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Learn how Expedient Communications expanded from a managed service provider into cloud computing, with a focus on auditability and security. Gain insight into best practices for building private clouds and evaluating external cloud services from Alex Rodriguez, Expedient’s Vice President of Systems Engineering and Product Development. 

Access this case study to learn how a hotel developed an application to help coordinates guest requests among employees for addressing things like getting new towels or replacing light bulbs. 

This case study explores how converged infrastructure solutions helped one organization deliver a cost-effective, virtualized Infrastructure-as-a-Service while increasing service scalability, flexibility, and reducing costs. 

When Bunnings, a retailer of home improvement and outdoor living products, needed to find a replacement for older storage systems that supported their vital business applications, they turned to IBM products. To learn how Bunnings benefited from this upgrade, read this case study. 

While Agile development is designed to increase efficiency, it can also introduce risk as testing cycles get condensed and serious bugs can get overlooked. In this whitepaper, learn how Coverity can help you assure the quality, security and safety of your code in Agile or hybrid development environments. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Microsoft has turned its Dutch headquarters into a radical experiment which the company believes could point the way to the future of the workplace. Its office at Schiphol airport has done away with dedicated desks and offices and it has given employees the freedom to chose where, when and how they work.