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Building a Global B2B Brand by Wipro Technologies

June 12, 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. 
(CASE STUDY) READ ABSTRACT |

Borderless Applications and the Changing Face of Application Performance Management by Compuware Corporation

April 12, 2011 - (Free Research)
This paper discusses the shift in application performance management by IT operations and it provides insight into how best to ensure applications spanning across all boundaries of enterprise and the Internet can successfully be monitored and managed to meet the needs of the business. 
(WHITE PAPER) READ ABSTRACT |

Leveraging Workforce Management to Deliver Exceptional Customer Experience by Infor WFM Workbrain

August 08, 2011 - (Free Research)
Read this white paper for a more in-depth look at workforce management tools and how they can work in concert with retail initiatives to deliver on customer expectations. 
(WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG

September 18, 2008 - (Free Research)
This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used. 
(WHITE PAPER) READ ABSTRACT |

Intuit QuickBase: Increase Visibility with Web-based Project Management by Intuit QuickBase

Web-based QuickBase from Intuit offers a refreshingly powerful, flexible and affordable solution for busy teams to better manage projects, information and processes. With QuickBase, you can get and keep everyone -- team members, clients, vendors, freelancers -- on the same page with better visibility and accountability for everyone. 
(ASP)

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel®

June 03, 2009 - (Free Research)
This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings. 
(ANALYST REPORT) READ ABSTRACT |

Get Started with Social Relationship Management by Oracle Corporation

December 31, 2012 - (Free Research)
If you are looking for a way for your brand to succeed in the ever-changing social media landscape and deliver tangible results, follow the three important steps listed in this fascinating paper. Read on now to find startling facts, gain key insights about Social Relationship Management, and better your brand – long-term. 
(WHITE PAPER) READ ABSTRACT |

2009 Annual Study: UK Enterprise Encryption Trends by PGP Corporation

July 25, 2009 - (Free Research)
Read this paper to learn the results of a study that analyzes survey results from 615 UK businesses and IT managers about their current and future needs, motivations, uses, budgets, and strategies for enterprise data protection. 
(ANALYST REPORT) READ ABSTRACT |

FCR Done Right! by Enkata Technologies

April 26, 2012 - (Free Research)
Access this white paper to learn how to build an operational FCR program without sacrificing your budget. 
(WHITE PAPER) READ ABSTRACT |

Instagram Guide by Oracle Corporation

March 31, 2014 - (Free Research)
Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well. 
(WHITE PAPER) READ ABSTRACT |

Best Practices: Employer Branding – Five tips to make your career site your #1 recruiting asset by SuccessFactors

February 24, 2014 - (Free Research)
Communicating your employer brand on your corporate career site is critical to driving recruitment success. This resource describes five best practices that can help you make your career site your top recruiting asset. 
(WHITE PAPER) READ ABSTRACT |

Protect Your Brand By Improving Quality And Compliance by Apriso Corporation

May 13, 2011 - (Free Research)
Today's businesses need to make their brand unique-- but with all the challenges they face regarding supply chain management, what is the solution? 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 05, 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp

October 28, 2011 - (Free Research)
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. 
(WHITE PAPER) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation

April 25, 2011 - (Free Research)
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship. 
(WHITE PAPER) READ ABSTRACT |

The Promises and Pitfalls of Social Media in the Legal Community by iCONECT

June 09, 2011 - (Free Research)
From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites. 
(WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG

January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. 
(WHITE PAPER) READ ABSTRACT |

CIO Thought Leadership: The Sum of all brands by ComputerWeekly.com

March 18, 2014 - (Free Research)
This article by Ade McCormack looks at the impact customer-centricity has on organisations. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd

December 14, 2012 - (Free Research)
The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience. 
(WHITE PAPER) READ ABSTRACT |

The Google/TechTarget Research Project by TechTarget

November 2008 - (Free Research)
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. 
(WEBCAST)

IT Connects Customers to Brands by Cisco Systems, Inc.

August 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences. 
(VIDEO)

The High Stakes of Security: Protecting Your Brand by IBM Software Group

July 2008 - (Free Research)
This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization... 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

It's all about customer satisfaction by Hewlett-Packard Company

February 2014 - (Free Research)
Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications. 
(WEBCAST)

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