Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Building a Global B2B Brand by Wipro Technologies June 12, 2009 - (Free Research) In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.  (CASE STUDY) READ ABSTRACT |

Borderless Applications and the Changing Face of Application Performance Management by Compuware Corporation April 12, 2011 - (Free Research) This paper discusses the shift in application performance management by IT operations and it provides insight into how best to ensure applications spanning across all boundaries of enterprise and the Internet can successfully be monitored and managed to meet the needs of the business.  (WHITE PAPER) READ ABSTRACT |

Leveraging Workforce Management to Deliver Exceptional Customer Experience by Infor WFM Workbrain August 08, 2011 - (Free Research) Read this white paper for a more in-depth look at workforce management tools and how they can work in concert with retail initiatives to deliver on customer expectations.  (WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG September 18, 2008 - (Free Research) This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.  (WHITE PAPER) READ ABSTRACT |

Intuit QuickBase: Increase Visibility with Web-based Project Management by Intuit QuickBase Web-based QuickBase from Intuit offers a refreshingly powerful, flexible and affordable solution for busy teams to better manage projects, information and processes. With QuickBase, you can get and keep everyone -- team members, clients, vendors, freelancers -- on the same page with better visibility and accountability for everyone.  (ASP)

Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company April 01, 2013 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited November 04, 2012 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel® June 03, 2009 - (Free Research) This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings.  (ANALYST REPORT) READ ABSTRACT |

Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers by Oracle Corporation August 31, 2012 - (Free Research) Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition.  (WHITE PAPER) READ ABSTRACT |

What Customers Want: Tips for Creating and Marketing a Social Catalog by Oracle Corporation September 30, 2012 - (Free Research) This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs. Also included are seven tips for creating and marketing an effective social catalog for your brand.  (WHITE PAPER) READ ABSTRACT |

How Brands Can Optimize Social Strategies with Analytics White Paper by Oracle Corporation August 31, 2012 - (Free Research) Access this white paper which draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.  (WHITE PAPER) READ ABSTRACT |

2009 Annual Study: UK Enterprise Encryption Trends by PGP Corporation July 25, 2009 - (Free Research) Read this paper to learn the results of a study that analyzes survey results from 615 UK businesses and IT managers about their current and future needs, motivations, uses, budgets, and strategies for enterprise data protection.  (ANALYST REPORT) READ ABSTRACT |

Protect Your Brand By Improving Quality And Compliance by Apriso Corporation May 13, 2011 - (Free Research) Today's businesses need to make their brand unique-- but with all the challenges they face regarding supply chain management, what is the solution?  (WHITE PAPER) READ ABSTRACT |

Five Questions About Managing Social Media that You Should Ask Your Agency White Paper by Oracle Corporation September 30, 2012 - (Free Research) Choosing the right marketing or branding agency for your company is a complicated task. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 05, 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

FCR Done Right! by Enkata Technologies April 26, 2012 - (Free Research) Access this white paper to learn how to build an operational FCR program without sacrificing your budget.  (WHITE PAPER) READ ABSTRACT |

The Business Value of Customer Experience: Attracting New Customers by Oracle Corporation October 18, 2012 - (Free Research) Access this video to join a dynamic conversation on perfecting your customers' interaction with your brand. Discover the key principles of attracting new customers and how to bring together their expectations, intent and behaviors with your brand for financial benefit.  (VIDEO) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 23, 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp October 28, 2011 - (Free Research) Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.  (WHITE PAPER) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc. August 16, 2010 - (Free Research) Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.  (VIDEO)

Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd December 14, 2012 - (Free Research) The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience.  (WHITE PAPER)

Why Customer ‘Satisfaction’ is No Longer Good Enough by Oracle Corporation UK Ltd November 27, 2012 - (Free Research) This white paper presents the findings of a survey by Oracle to see how European shoppers currently feel about their experiences with businesses. It reveals consumer preferences in terms of communicating with brands, issue resolution, the impact of poor customer service and what makes the ideal customer experience (CX).  (WHITE PAPER)

Marketing Executive Strategy Brief by Oracle Corporation July 31, 2012 - (Free Research) In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.  (WHITE PAPER) READ ABSTRACT |

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.  (WEBCAST)

The High Stakes of Security: Protecting Your Brand by IBM Software Group July 2008 - (Free Research) This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...  (WHITE PAPER) READ ABSTRACT |

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