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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
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Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG

January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. 
(WHITE PAPER) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies

June 12, 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. 
(CASE STUDY) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 05, 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp

October 28, 2011 - (Free Research)
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. 
(WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM

September 21, 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Go beyond the surface: User Experience Design At A Glance by Hewlett-Packard Company

June 30, 2013 - (Free Research)
This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more. 
(WHITE PAPER) READ ABSTRACT |

Online Video: The New Merchandising by Akamai Technologies

September 2008 - (Free Research)
This white paper examines the trends in eCommerce video applications, current customer and eRetailer attitudes, and the challenges to successfully delivering high quality online video into their online merchandising strategy. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Management: Digital tools to create a compelling brand experience by OpenText

May 2013 - (Free Research)
In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences. 
(WHITE PAPER) READ ABSTRACT |

Infor CRM Epiphany For Consumer Products by Infor CRM

July 2009 - (Free Research)
Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability. 
(BROCHURE) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com

February 2012 - (Free Research)
This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates. 
(EBOOK) READ ABSTRACT |

The Google/TechTarget Research Project by TechTarget

November 2008 - (Free Research)
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. 
(WEBCAST)

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc.

August 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences. 
(VIDEO)

Get Started with Social Relationship Management by Oracle Corporation

December 2012 - (Free Research)
If you are looking for a way for your brand to succeed in the ever-changing social media landscape and deliver tangible results, follow the three important steps listed in this fascinating paper. Read on now to find startling facts, gain key insights about Social Relationship Management, and better your brand – long-term. 
(WHITE PAPER) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation

April 2011 - (Free Research)
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship. 
(WHITE PAPER) READ ABSTRACT |

Self-Service That Really Serves by Oracle Corporation

June 2009 - (Free Research)
To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back. 
(WHITE PAPER) READ ABSTRACT |

It's all about customer satisfaction by Hewlett-Packard Company

February 2014 - (Free Research)
Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications. 
(WEBCAST)

VeriSign Mobile Enterprise Services: Enabling Next-Generation Mobile Messaging for Enterprises by VeriSign, Inc

December 2008 - (Free Research)
This Solution Paper provides an overview of the rapidly growing mobile messaging and alerts market, and introduces a solution that addresses that market: VeriSign Mobile Messaging, an offering of VeriSign Mobile Enterprise Services (VMES). 
(WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc.

September 2010 - (Free Research)
This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. 
(WHITE PAPER) READ ABSTRACT |

Achieving Timeliness and Relevance for Smarter Retail by IBM

December 2012 - (Free Research)
This e-book examines how forward-looking retailers meet challenges and how IBM Informix software serves as the right data management framework to help retail organizations make the right offers to the right customers at the right time. 
(EBOOK) READ ABSTRACT |

Ensuring brand-building customer experiences with inContact ECHO survey software by inContact

January 2011 - (Free Research)
This featured white paper sponsored by inContact looks at new innovative ways to improve the customer experience through CRM software and best practices. 
(WHITE PAPER) READ ABSTRACT |

Benchmarking Your Digital Strategy by Limelight Networks, Inc.

September 2013 - (Free Research)
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing. 
(WHITE PAPER) READ ABSTRACT |

Tips from the Trade - Competing on Web Analytics by SAS

May 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

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