Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company April 01, 2013 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies June 12, 2009 - (Free Research) In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.  (CASE STUDY) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 23, 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 05, 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited November 04, 2012 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp October 28, 2011 - (Free Research) Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.  (WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM September 21, 2011 - (Free Research) Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.  (CASE STUDY) READ ABSTRACT |

Online Video: The New Merchandising by Akamai Technologies September 2008 - (Free Research) This white paper examines the trends in eCommerce video applications, current customer and eRetailer attitudes, and the challenges to successfully delivering high quality online video into their online merchandising strategy.  (WHITE PAPER) READ ABSTRACT |

Infor CRM Epiphany For Consumer Products by Infor CRM July 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.  (BROCHURE) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc. August 2010 - (Free Research) Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.  (VIDEO)

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.  (WEBCAST)

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) Read this paper to get tips about how to best implement a successful social email marketing campaign.  (WHITE PAPER) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com February 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.  (EBOOK) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. January 2006 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.  (WHITE PAPER) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation April 2011 - (Free Research) This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.  (WHITE PAPER) READ ABSTRACT |

Self-Service That Really Serves by Oracle Corporation June 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.  (WHITE PAPER) READ ABSTRACT |

How Your Hosting Provider Can Influence the Quality of Your User Experience by Macquarie Telecom Pty Limited (E-mail this company) May 2013 - (Free Research) This webinar will explain in detail the types of questions that should be asked and the latest technologies that can be employed to maximize your online performance for your users.  Whether your brand is critical, you make money online, or have to comply with PCI standards, the success of your business depends heavily on choosing the right hoster.  (WEBCAST) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

Benchmarking Your Digital Strategy by Limelight Networks, Inc. August 2012 - (Free Research) Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.  (WHITE PAPER) READ ABSTRACT |

VeriSign Mobile Enterprise Services: Enabling Next-Generation Mobile Messaging for Enterprises by VeriSign, Inc December 2008 - (Free Research) This Solution Paper provides an overview of the rapidly growing mobile messaging and alerts market, and introduces a solution that addresses that market: VeriSign Mobile Messaging, an offering of VeriSign Mobile Enterprise Services (VMES).  (WHITE PAPER) READ ABSTRACT |

Ensuring brand-building customer experiences with inContact ECHO survey software by inContact January 2011 - (Free Research) This featured white paper sponsored by inContact looks at new innovative ways to improve the customer experience through CRM software and best practices.  (WHITE PAPER) READ ABSTRACT |

Social Customer Service: The Pivotal Driver of the Social Enterprise by LiveOps July 2012 - (Free Research) Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.  (WHITE PAPER) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company) April 2013 - (Free Research) In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Wired and Wireless Network Infrastructures-- Planning Tips to Improve Network Performance and Reduce Costs by Belden April 2009 - (Free Research) This presentation transcript, taken from the webcast of the same name, will help inform network designers, planners and installers of important considerations in planning to help them optimize combined network performance and reduce project costs. It will provide recommendations and tips for installing or upgrading a structured cabling plant.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

12 Tips to Assess Online Retail Readiness for the Holidays by Gomez September 2009 - (Free Research) Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.  (WHITE PAPER) READ ABSTRACT |

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