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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies

June 12, 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. 
(CASE STUDY) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG

January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 05, 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp

October 28, 2011 - (Free Research)
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

The Google/TechTarget Research Project by TechTarget

November 2008 - (Free Research)
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. 
(WEBCAST)

IT Connects Customers to Brands by Cisco Systems, Inc.

August 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences. 
(VIDEO)

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez

July 2009 - (Free Research)
Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. 
(WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

CIO Thought Leadership: The Sum of all brands by ComputerWeekly.com

March 2014 - (Free Research)
This article by Ade McCormack looks at the impact customer-centricity has on organisations. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Instagram Guide by Oracle Corporation

March 2014 - (Free Research)
Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well. 
(WHITE PAPER) READ ABSTRACT |

Get Started with Social Relationship Management by Oracle Corporation

December 2012 - (Free Research)
If you are looking for a way for your brand to succeed in the ever-changing social media landscape and deliver tangible results, follow the three important steps listed in this fascinating paper. Read on now to find startling facts, gain key insights about Social Relationship Management, and better your brand – long-term. 
(WHITE PAPER) READ ABSTRACT |

Ultrabooks & Mobile Computing by ComputerWeekly.com

January 2012 - (Free Research)
In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs. 
(ANALYST BRIEF) READ ABSTRACT |

Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd

December 2012 - (Free Research)
The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience. 
(WHITE PAPER) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation

April 2011 - (Free Research)
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship. 
(WHITE PAPER) READ ABSTRACT |

Infor CRM Epiphany For Consumer Products by Infor CRM

July 2009 - (Free Research)
Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability. 
(BROCHURE) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com

February 2012 - (Free Research)
This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates. 
(EBOOK) READ ABSTRACT |

It's all about customer satisfaction by Hewlett-Packard Company

February 2014 - (Free Research)
Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications. 
(WEBCAST)

VeriSign Mobile Enterprise Services: Enabling Next-Generation Mobile Messaging for Enterprises by VeriSign, Inc

December 2008 - (Free Research)
This Solution Paper provides an overview of the rapidly growing mobile messaging and alerts market, and introduces a solution that addresses that market: VeriSign Mobile Messaging, an offering of VeriSign Mobile Enterprise Services (VMES). 
(WHITE PAPER) READ ABSTRACT |

Online Video: The New Merchandising by Akamai Technologies

September 2008 - (Free Research)
This white paper examines the trends in eCommerce video applications, current customer and eRetailer attitudes, and the challenges to successfully delivering high quality online video into their online merchandising strategy. 
(WHITE PAPER) READ ABSTRACT |

Go beyond the surface: User Experience Design At A Glance by Hewlett-Packard Company

June 2013 - (Free Research)
This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation

September 2008 - (Free Research)
In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. 
(WHITE PAPER) READ ABSTRACT |

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