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Tips from the Trade - Competing on Web Analytics by SAS Institute Inc.
May 05, 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
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Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company
April 01, 2013 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Building a Global B2B Brand by Wipro Technologies
June 12, 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
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Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited
November 04, 2012 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel®
June 03, 2009 - (Free Research)
This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings.
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Channel Sales Management: New Applications for High-Tech Vendors by SAP AG
January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
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Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd
December 14, 2012 - (Free Research)
The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience.
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Why Customer ‘Satisfaction’ is No Longer Good Enough by Oracle Corporation UK Ltd
November 27, 2012 - (Free Research)
This white paper presents the findings of a survey by Oracle to see how European shoppers currently feel about their experiences with businesses. It reveals consumer preferences in terms of communicating with brands, issue resolution, the impact of poor customer service and what makes the ideal customer experience (CX).
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IT Connects Customers to Brands by Cisco Systems, Inc.
August 16, 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.
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The Google/TechTarget Research Project by TechTarget
November 2008 - (Free Research)
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
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The High Stakes of Security: Protecting Your Brand by IBM Software Group
July 2008 - (Free Research)
This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...
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The Promises and Pitfalls of Social Media in the Legal Community by iCONECT
June 2011 - (Free Research)
From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites.
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Changing the Way Companies Run Their Data Centers by Aperture - An Emerson Network Brand
February 2010 - (Free Research)
Aperture VISTA revolutionizes data center management with a suite of solutions that delivers a comprehensive, integrated view of enterprise data centers. Aperture VISTA solutions enable organizations to deliver the highest levels of reliable, efficient IT service that truly aligns with business objectives.
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Top 5 VM Backup Mistakes by DLT Solutions
April 2012 - (Free Research)
This tip guide is your key to overcoming today's top VM backup mistakes. Read on to learn more.
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Meeting the Challenges of Supply Chain Management by Modus Link
February 2008 - (Free Research)
As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex.
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ACH Foods: Speeding Product Initiation by 75% by SAP America, Inc.
August 2012 - (Free Research)
Famous food brands from ACH Food Companies Inc. – like Mazola, Spice Islands, and Durkee – are in nearly every pantry in America, yet have you heard of this company? That's because ACH only recently transformed itself into a consumer-branded business, using an integrated suite of applications from SAP.
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Customer Experience for Marketing: Oracle Commerce Solutions by Oracle Corporation UK Ltd
December 2012 - (Free Research)
Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles of delivering an exceptional experience.
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