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Social Recruiting Guide: How to Effectively Use Social Networks and Avoid Legal Risks by Oracle Corporation
July 31, 2012 - (Free Research)
Social networking sites are some of the most powerful tools available to recruiters today. If you're not sure where to start with a social recruiting strategy, this paper will outline why social recruiting is becoming an imperative for companies today, what considerations you need to be aware of, and what first steps you can take.
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Creating Business Value Through Customer Experience by Oracle Corporation UK Ltd
December 13, 2012 - (Free Research)
In this webcast, Brian J. Curran, VP of Customer Experience Strategy for Oracle, explains the business value of effective customer experience management and offers strategies and methodologies for getting started.
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Webinar: Mobile Applications Planning by Hewlett-Packard Limited
March 30, 2012 - (Free Research)
This webcast serves as a quick introduction to the services available to help you with mobility in the enterprise. Discover how these services can assist you develop your mobile strategy, write your mobility architecture, develop and deploy applications, and deliver both device and application life-cycle management.
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Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company
April 01, 2013 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Building a Global B2B Brand by Wipro Technologies
June 12, 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
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Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited
November 04, 2012 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel®
June 03, 2009 - (Free Research)
This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings.
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What Customers Want: Tips for Creating and Marketing a Social Catalog by Oracle Corporation
September 30, 2012 - (Free Research)
This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs. Also included are seven tips for creating and marketing an effective social catalog for your brand.
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How Brands Can Optimize Social Strategies with Analytics White Paper by Oracle Corporation
August 31, 2012 - (Free Research)
Access this white paper which draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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The Business Value of Customer Experience: Attracting New Customers by Oracle Corporation
October 18, 2012 - (Free Research)
Access this video to join a dynamic conversation on perfecting your customers' interaction with your brand. Discover the key principles of attracting new customers and how to bring together their expectations, intent and behaviors with your brand for financial benefit.
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Channel Sales Management: New Applications for High-Tech Vendors by SAP AG
January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
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IT Connects Customers to Brands by Cisco Systems, Inc.
August 16, 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.
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Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd
December 14, 2012 - (Free Research)
The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience.
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Why Customer ‘Satisfaction’ is No Longer Good Enough by Oracle Corporation UK Ltd
November 27, 2012 - (Free Research)
This white paper presents the findings of a survey by Oracle to see how European shoppers currently feel about their experiences with businesses. It reveals consumer preferences in terms of communicating with brands, issue resolution, the impact of poor customer service and what makes the ideal customer experience (CX).
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Marketing Executive Strategy Brief by Oracle Corporation
July 31, 2012 - (Free Research)
In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.
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The Google/TechTarget Research Project by TechTarget
November 2008 - (Free Research)
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
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The High Stakes of Security: Protecting Your Brand by IBM Software Group
July 2008 - (Free Research)
This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...
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Differentiate Your Company by Delivering Great Customer Experiences by Oracle Corporation
October 2012 - (Free Research)
This brief webcast examines the step by step process your customers go through when interacting with your brand, and how you can optimize that experience.Learn how you can unify the experience through all the channels your customers are choosing to interact with you through cross-channel alignment.
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