Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company April 01, 2013 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies June 12, 2009 - (Free Research) In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.  (CASE STUDY) READ ABSTRACT |

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited November 04, 2012 - (Free Research) In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.  (VIDEO) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 05, 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

The High Stakes of Security: Protecting Your Brand by IBM Software Group July 2008 - (Free Research) This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...  (WHITE PAPER) READ ABSTRACT |

Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel® June 2009 - (Free Research) This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings.  (ANALYST REPORT) READ ABSTRACT |

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.  (WEBCAST)

Staples Case Study by IBM September 2011 - (Free Research) Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.  (CASE STUDY) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez July 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions.  (WHITE PAPER) READ ABSTRACT |

Meeting the Challenges of Supply Chain Management by Modus Link February 2008 - (Free Research) As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex.  (WHITE PAPER) READ ABSTRACT |

E-Guide: Harnessing Social Analytics by IBM December 2012 - (Free Research) In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.  (EGUIDE) READ ABSTRACT |

Ensuring brand-building customer experiences with inContact ECHO survey software by inContact January 2011 - (Free Research) This featured white paper sponsored by inContact looks at new innovative ways to improve the customer experience through CRM software and best practices.  (WHITE PAPER) READ ABSTRACT |

Oracle Social Marketing Cloud Service by Oracle Corporation UK Ltd December 2012 - (Free Research) This white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts.  (WHITE PAPER)

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. January 2006 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.  (WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

Protect Your Brand By Improving Quality And Compliance by Apriso Corporation May 2011 - (Free Research) Today's businesses need to make their brand unique-- but with all the challenges they face regarding supply chain management, what is the solution?  (WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) Read this paper to get tips about how to best implement a successful social email marketing campaign.  (WHITE PAPER) READ ABSTRACT |

Online Video: The New Merchandising by Akamai Technologies September 2008 - (Free Research) This white paper examines the trends in eCommerce video applications, current customer and eRetailer attitudes, and the challenges to successfully delivering high quality online video into their online merchandising strategy.  (WHITE PAPER) READ ABSTRACT |

Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd December 2012 - (Free Research) Research shows that 86% of customers will pay up to 25% more for a great customer experience, but only 1% report that their expectations are being met. Read this paper to learn about next-generation customer experience management technologies and strategies from Oracle that enable you to effectively connect, engage, and service your customers.  (DATA SHEET)

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd December 2012 - (Free Research) The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience.  (WHITE PAPER)

Why Customer ‘Satisfaction’ is No Longer Good Enough by Oracle Corporation UK Ltd November 2012 - (Free Research) This white paper presents the findings of a survey by Oracle to see how European shoppers currently feel about their experiences with businesses. It reveals consumer preferences in terms of communicating with brands, issue resolution, the impact of poor customer service and what makes the ideal customer experience (CX).  (WHITE PAPER)

IT Connects Customers to Brands by Cisco Systems, Inc. August 2010 - (Free Research) Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.  (VIDEO)

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp October 2011 - (Free Research) Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.  (WHITE PAPER) READ ABSTRACT |

Smarter quality management: The fast track to competitive advantage by IBM November 2011 - (Free Research) A practical approach to quality management (QM) that helps reduce time to market without sacrificing quality in the outcome.  (WHITE PAPER) READ ABSTRACT |

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