The phrase “augmented reality” was coined by Boeing researcher Tom Caudell in the early 1990s to describe a digital display viewed through a headset  which guided workers through electrical wires in aircraft. The term has since gained currency and is now taken to describe digital information overlaid on the physical world. 

This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. 

This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like. 

This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million. 

How to have a successful customer relationship management (CRM) implementation. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 

HP Enterprise Applications Services for Microsoft Dynamics provides a comprehensive enterprise CRM solution based on Microsoft’s market-leading Dynamics CRM software application. Read this white paper to learn more about this technology suite and how it can help you reduce risks, lower costs and accelerate growth while improving productivity. 

Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue. 

Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. 

This paper is based on a SearchSoftwareQuality.com presentation, “Optimizing the Application Testing of Your Siebel CRM Environment,” sponsored by HP and Infosys.