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Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.  (WHITE PAPER) READ ABSTRACT |

Three Capabilities to Fuel Today’s Dynamic Planning and Forecasting by IBM June 01, 2011 - (Free Research) If you want to move beyond the traditional finance role and play a more visible, pro-active role in supporting business decision making, read this white paper today.  (WHITE PAPER) READ ABSTRACT |

E-Guide: Predictive analytics and ‘big data’: opportunities and challenges by Sybase, Inc. December 16, 2011 - (Free Research) This e-book, intended for IT, business intelligence (BI) and analytics professionals as well as business executives involved in BI and analytics programs, offers expert advice on managing a predictive analytics program involving big data and the hurdles and pitfalls that can trip companies up.  (EGUIDE) READ ABSTRACT |

CW+: How to use predictive modeling to run an effective technology platform by ComputerWeekly.com January 05, 2011 - (Free Research) IT is moving from being a point of differentiation for an organisation towards becoming a point of constraint.  (WHITE PAPER) READ ABSTRACT |

Best-In-Class Spend Management Hinges On Spend Analysis by Ariba, Inc. January 09, 2012 - (Free Research) This research report examines the crucial set of processes that encompass spend analysis by exploring the pressures, strategic actions and capabilities of 132 organizations surveyed globally in September 2011.  (WHITE PAPER) READ ABSTRACT |

Best Practices for Implementing a Data Warehouse on Oracle Exadata Database Machine by Oracle Corporation November 30, 2010 - (Free Research) By using the Oracle Exadata Database Machine as a data warehouse platform you have a balanced, high performance hardware configuration. This paper focuses on the other two corner stones, data modeling and data loading, providing a set of best practices and examples for deploying a data warehouse on the Oracle Exadata Database Machine.  (WHITE PAPER) READ ABSTRACT |

Five Predictive Imperatives for Maximizing Customer Value by IBM February 20, 2011 - (Free Research) This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.  (WHITE PAPER) READ ABSTRACT |

Business Analytics Clients Build a Smarter Planet by IBM November 18, 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.  (VIDEO)

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Smarter Underwriting: New Strategies for Cost Control and Pricing Precision Using Data Management by FICO December 2011 - (Free Research) While insurers have invested in automating high volume decisions, most are not leveraging advanced analytics and other data-driven strategies to improve pricing decisions and cross-channel opportunities.  In this white paper, FICO describes how to use business rules management systems as a core technology to improve revenue while controlling costs.  (WHITE PAPER) READ ABSTRACT |

CW+: Quocirca report: Predictive service excellence for printers by ComputerWeekly.com September 2010 - (Free Research) Networked printers and multifunction peripherals often require a high level of support and manual intervention. Secure remote monitoring platforms reduce device downtime through automating service alerts, providing proactive toner replenishment and automatic meter reading.  (WHITE PAPER) READ ABSTRACT |

EMA white paper - Predictive control to real-time service delivery by Hewlett-Packard Company November 2011 - (Free Research) Enterprise services management has greatly changed over the years. Read this white paper to get a grasp on the latest architectural, design and functional changes.  (WHITE PAPER) READ ABSTRACT |

Demo: IBM SPSS Customer Analytics Overview by IBM January 2012 - (Free Research) Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.  (VIDEOCAST) READ ABSTRACT |

Transforming IT Culture to Assure Business Service Quality and Improve IT Operational Efficiency by CA Technologies. June 2011 - (Free Research) It is necessary to Integrate IT silos for a holistic approach to service operations management. Read this paper to learn how fostering predictive and proactive business service analytics can transform IT culture can assure business service quality and improve IT operational efficiency.  (WHITE PAPER) READ ABSTRACT |

Turbocharge Analytics with Big Data and Data Virtualization by Composite Software June 2011 - (Free Research) As the fastest growing segment in the business intelligence software industry, analytics are red hot. This white paper introduces the big data analytics opportunity, big data integration challenges, and the data virtualization solutions that can address these challenges.  (WHITE PAPER) READ ABSTRACT |

Analyst's take: IBM’s acquisition of SPSS is good news for SAS and SAP customers by ComputerWeekly.com January 2011 - (Free Research) IBM’s SPSS acquisition gives SPSS users a broader support network, IBM Cognos users a predictive analytics platform, and more enterprise users one-stop shopping.  Looking to the future, that could mean analytics ― and better predictive decision making ― on every desktop.  (WHITE PAPER) READ ABSTRACT |

Video: Customer Lifetime Value for IT by IBM January 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.  (VIDEOCAST) READ ABSTRACT |

Integrating NOSQL Data Sources with Data Virtualization by Composite Software March 2011 - (Free Research) NOSQL data stores are proliferating as a means of supporting web-scale data. There are a wide variety of NOSQL systems, each with their own set of use-cases and advantages. This paper describes the primary NOSQL data sources in the market today and how to integrate them with other sources using the Composite Data Virtualization Platform.  (WHITE PAPER) READ ABSTRACT |

McAfee Leads Criteria for Next-Generation IPS by McAfee. February 2012 - (Free Research) Discover how to mitigate today's increasingly sophisticated attacks with next-generation intrusion prevention (IPS). View now to explore how McAfee Network Security Platform 7 and an integrated network security framework can help deliver new levels of protection.  (WHITE PAPER) READ ABSTRACT |

SAP NetWeaver BW Archiving with Nearline Storage (NLS) and Optimized Analytics by Dolphin October 2011 - (Free Research) This white paper presents a case study for (nearline storage) NLS optimized for analytics using columnar database architecture and outlines how a NLS solution makes it possible for IT departments using SAP NetWeaver BW to manage costs, reduce overhead and increase system performance.  (WHITE PAPER) READ ABSTRACT |

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.  (WEBCAST) READ ABSTRACT |

IT Performance at the Crossroads by Hewlett-Packard Company November 2011 - (Free Research) Wouldn't it be great to have a management system that detailed your organization's performance in near real-time? Read this paper for senior IT management for an overview of the latest management system changes and additions, including sought-after predictive analytics.  (WHITE PAPER) READ ABSTRACT |

Scorecarding with IBM Cognos 8 Business Intelligence: Monitor, Manage and Perform by IBM November 2011 - (Free Research) Scorecards help you define, monitor and manage your company's critical metrics. By translating tactics and strategies into specific, measurable objectives, scorecards help you link corporate strategy to operations and ensure that your company's goals are consistently defined, understood and communicated.  (WHITE PAPER) READ ABSTRACT |

How Three Companies are Anticipating Demand with Adaptive Rolling Forecasts by IBM November 2011 - (Free Research) In this white paper, we’ll look at how three enterprises practice rolling forecasting, deploying the process at various levels and in various departments to guide them through market volatility.  (WHITE PAPER) READ ABSTRACT |

Managing Through Change: The Power of the Rolling Forecast by IBM October 2011 - (Free Research) This white paper highlights improvements being achieved by moving to rolling forecasts as contrasted with typical forecasts to the period end (forecasting 'to the wall').  (WHITE PAPER) READ ABSTRACT |

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