Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. 

Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 

Your service desk should be the one stop shop for internal and external customers. But, in order for IT to be the orchestrator of knowledge and the service catalog, you need to provide excellent service and quick response times. Watch this webcast and discover the most current recommendations for service delivery and management best practices. 

There is no question that the successful implementation of Service Oriented Architecture (SOA) relies on a careful and holistic approach to business planning. One of the most important tools in the evaluation, purchase, and ongoing use of SOA is this body of best practices that vendors, consultants, and customers have compiled. 

Databases hold a wealth of important information but without proper upkeep it is worthless. Read this white paper to learn how easy it is to prevent huge database errors with data cleansing processes. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

Read this white paper to learn how, centralizing and intelligently automating supply chain monitoring within SAP, you can extend real-time B2B supply chain insight and problem-solving beyond the IT department to your business departments. 

This expert e-guide provides insight on customer experience management, how to build it, and why companies are no longer focusing on cloud v. on-premise for CRM solutions. 

This paper outlines how SAP Business ByDesign supports subsidiaries as a single, integrated business management solution, delivering the best of SAP software on demand. Read this and learn about its benefits, including improved customer satisfaction and higher operational efficiency, fast time to value and reduced risk, better decisions and more. 

This e-guide features two reports from the latest TDWI conference in Savannah, GA. Read  on to learn MDM advice and best practices from leading companies including Hallmark Cards Inc., Sallie Mae, National Instruments, Harvard Pilgrim Health Care and more.