White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

<p>The widespread adoption of unified communications (UC) only proves its importance to the workplace. In this resource, uncover the benefits of and case for adding visual communications and video to your UC strategy.</p> 

<p>In this exclusive E-Guide from SearchUnifiedCommunications.com, learn more about the intelligent network and how telepresence and visual collaboration is changing the modern enterprise. Uncover the extranet and desktop video requirements driving 2012 telepresence trends and how the iPad is changing enterprise video-conferencing strategies.</p> 

This video answers important questions related to application portfolio management, including why now is such an important time to modernize and rationalize your applications, and the best practices and tools which can ensure success. 

Today's servers are evolving rapidly, and many companies do not know how the latest advances will impact the operation of their data centres. This video spotlights the notable improvements to one server architecture and examines the features that organisations will find most beneficial. 

BYOD and the wireless revolution are changing the modern enterprise – are you ready? This resource explores how to ready your network for BYOD in order to reap the most benefits while simultaneously maintaining control over your network and corporate assets. 

Access this white paper to discover 8 reasons to consider video conferencing and 12 tips for improving the success of the video conferences you hold. 

In this quickcast, Joel Blaiberg, author of “Four Steps to Planning a Successful Migration” will provide a brief overview of the best practices that can save your organization time and money before and after your next migration project. 

Despite a host of server options available, companies often have difficulty making the best platform choice for their businesses. This video explores one new offering that is garnering a lot of attention from IT professionals and explains why it is well suited to handle intensive workloads and support virtual environments. 

Watch this video session with BI expert Wayne Eckerson to learn the best practices aligning BI with your organization's business activities. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This video offers tactics to discern where your organization's assets are, why breaches happen and how to use limited resources to mount the best possible strategic data breach prevention effort. 

Implementing the right management solution for your Unified Communications strategy is imperative to reaping all the benefits UC has to offer, as well as simplifying your UC environment, reducing TCO, and increasing user satisfaction.