This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. 

Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more. 

How to have a successful customer relationship management (CRM) implementation. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Nucleus Research assesses Microsoft’s plans to extend  and develop the Microsoft Dynamics CRM platform. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group. 

This chapter from this SearchDataBackup.com best practices backup guide walks you through the process of evaluating and purchasing backup products. This backup product buying guide lists the criteria involved in selecting backup products for each backup product category and offers product specifications that will help you compare products.