Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 

Read this case study to learn the benefits of choosing Parallels Sitebuilder solution for Portugal Telecom's internet services future as well as the automation benefits of increased revenue, a decrease in operation costs, and a decreased time-to-market for customized service plans. 

After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. 

IT needs from storage systems continue to increase – this white paper discusses IBMs storwize family single architecture, its benefits and how it's applied across several market segments as independent storage systems. 

This report provides mid-market organizations a framework for evaluating the total cost of ownership (TCO) of business intelligence (BI) solutions. 

This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints. 

This brief overview of HP Enterprise Cloud Services for Microsoft Dynamics CRM details how to attain a private cloud and why this solution is so beneficial for marketing, sales and customer service. Read this now to gain a thorough understanding of private clouds for CRM. 

This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors. 

This expert E-Guide from SearchUnifiedCommunications.com explores the benefits collaboration can bring your enterprise and provides an in-depth look at the drivers forcing organizations to find a newer, better UCC solution for their employees to leverage. 

Service and support organizations can benefit tremendously from knowledge. When implemented effectively, knowledge management processes and technology can deliver significant benefits. Read this paper to learn about delivering knowledge-driven CRM. 

This survey report examines the usage of open source solutions within the BI and data warehousing market, describes what software is being deployed and presents the benefits and challenges of adopting open source technologies. Learn the rationale, practices and benefits that are driving use of open source as an alternative to traditional vendors. 

Check out this white paper to discover how database activity monitoring (DAM) tools provide powerful, immediate, non-intrusive benefits for security and compliance, and a long-term platform for comprehensive protection of databases and applications. 

This IDC White Paper addresses a key challenge for most organizations - the need to improve innovation.  Three very different global corporations are compared in order to explore methods of managing new ideas, projects, resources, and marketing innovation. Read on to learn what all three companies are doing to manage innovation.