BI empowers companies with the ability to offer products and services at the lowest cost and with the greatest amount of efficiency and productivity possible- while returning the highest revenues and profits. Learn how BI can help you to establish a culture of measurement and begin a powerful cycle of continued improvement within your organization. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

When it comes to virtualization, budget planning is the key to success for any organization. This e-guide reviews why no matter what kind of cost saving benefits virtualization promises, having an established budget is essential to help with new purchases, ongoing support and software licensing costs. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

This resource demonstrates how a buy-and-hold strategy can add data center costs that many of today’s enterprises simply can’t afford. Read on to learn more about server replacement cycles and the ongoing operational costs of holding on to legacy hardware platforms long past their recommended life-cycle. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Private cloud database-as-a-service enables IT organizations to control database sprawl through automation and consistent policy enforcement and accelerate application development cycles with self-service database management. Attend this webcast to learn how to build database-as-a-service in your datacenter. 

<p>Your talent management strategy can make or break the success of your organization, but this can be a challenging task if you’re a SMB that still collects documentation manually. Read this white paper to learn how to automate your paper-based procedures to improve your talent management life cycle.</p> 

<p>In this white paper learn why requirements driven testing (RDT) is so important, what potential areas of the software development life cycle are addressed by RDT, the benefits, and the implementation strategy that may be adopted to introduce RDT within the organization.</p>