The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 

Windows XP won't be around forever, and the anticipation for commercial adoption of Windows 7 is reaching a boiling point. With Windows 7 available now for volume license customers and for everyone else on October 22, IT professionals should start preparing for it now. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. Read this report to learn the specifics about security software scams. 

Learn how Robot/SCHEDULE, the job scheduling and batch management software for IBM AS/400, has helped companies pass their internal and external audits for over 25 years. You can monitor who changed what job, produce reports that prove you are monitoring the schedule, and demonstrate the basic security that prevents unauthorized editing of jobs. 

Companies face numerous challenges when managing and integrating information across enterprise business processes. Companies frequently choose an Enterprise Resource Planning (ERP) solution to fulfill business requirements. The leading ERP applications with the greatest market share are the mySAP ERP and SAP R/3 industry solutions from SAP AG. 

FACTS® 125™ is a fully automated and comprehensive system for the management of Section 125, Flexible Benefit plans. 

Read this case study to see how FCBT used Robot/ SCHEDULE to connect and coordinate their job scheduling needs across multiple systems. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment. 

Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.