See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 

This report presents all the features and functionality of the Sybase Replication Server, such as support for real time, bi-directional movement of data, conflict resolution, optimized resource utilization, and heterogeneous data sources. Read this report to learn all the advantages that the Sybase Replication Server can have for your organization. 

This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries. 

Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center. 

Does your organization have a reliable and cost-effective site recovery system? This presentation transcript explores how site recovery tools along with virtualization enables IT pros to deliver secure application and data availability, implement site-wide disaster recovery and automate fail-over and fail back. 

Does your organization have a reliable and cost-effective site recovery system? This podcast explores how site recovery tools along with virtualization enables IT pros to deliver secure application and data availability, implement site-wide disaster recovery and automate fail-over and fail back. 

Does your organization have a reliable and cost-effective site recovery system? This webcast explores how site recovery tools along with virtualization enables IT pros to deliver secure application and data availability, implement site-wide disaster recovery and automate fail-over and fail back. 

This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment. 

Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity. 

This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.