In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale. 

In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). 

Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

Entrusted with managing massive volumes of data, Santa Fe Partner's small IT staff knows the importance of security and data availability. Recently, they were looking for a file synchronization tool that would help the company manage market and transactional data as well as allow data transfer for DR. Read on to learn about the solution they chose. 

If you are thinking of using cloud services brokerage (CSB), then read this case study on Mohawk Fine Papers to learn how they found a service-oriented architecture (SOA)-based backbone to support interoperability between its internal and external tools. 

This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

This case study reveals how the IT department for one of the largest freestanding health care providers in the state of Massachusetts reduced operational costs and improved computing experience for their end-users through virtualization. 

Read this brief case study to learn how Kiekert teamed up with Peer Software to implement a content management plan that facilitated efficient, reliable collaboration while also minimizing system resources. 

This third annual study examines how successful firms are managing international transportation and emerging trends in the industry. 

Inside this case study, find out how Atlantic Health avoided $1.4 million a year in data center collocation space through reducing infrastructure footprint by a factor of three with HP BladeSystem and VMware solutions. 

Today’s enterprises and organizations are concerned with how the manageability of their storage systems is affecting application performance -- and want to know how to choose the right storage platform to address those concerns. This case study describes the issues that the FOX Audience Network was facing with the NetApp FAS6070 Filer and...