In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). 

In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale. 

The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers. 

Download this report from Arthur D Little to learn 5 key innovation concepts for CIOs and CTOs. 

Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data. 

This  whitepaper focuses on mobile  ticketing.  Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile  device for later redemption” at the point of travel, the music venue, the cinema etc.