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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM

March 31, 2011 - (Free Research)
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). 
(ANALYST BRIEF) READ ABSTRACT |

Put your business in motion. Become a mobile enterprise. by IBM

April 30, 2013 - (Free Research)
Forward-thinking companies realize that in order to improve customer experience and business performance, they need to make their services, products, and strategies available to the mobile consumer at all times. In this helpful resource, learn how to overcome some of the most common challenges surrounding mobile engagement. 
(WHITE PAPER) READ ABSTRACT |

Geoffrey Moore on Application Transformation –Part 2 by Hewlett-Packard Company

July 05, 2012 - (Free Research)
Watch this video featuring renowned author and venture capitalist Geoffrey Moore as he discusses the future of enterprise IT and specifically how your application strategy can take full advantage of the latest tools and technology from mobile, the cloud, social media and more. 
(WEBCAST) READ ABSTRACT |

Service. Smarter. Redefining commerce in the age of the customer by IBM

May 01, 2012 - (Free Research)
Access this white paper to discover how a better, smarter approach to commerce can eliminate the potential for unhappy customers and improve your reputation and brand. In today’s highly competitive marketplace, ensuring your customers are satisfied with your services is worth the extra effort. 
(WHITE PAPER) READ ABSTRACT |

Gartner: What CIOs should know about cloud‑based customer service by ComputerWeekly.com

November 25, 2013 - (Free Research)
IT leaders and managers of customer support need to understand the limits of cloud-based CRM customer service and support software solutions, writes Michael Maoz, vice-president and distinguished analyst at Gartner. 
(ANALYST BRIEF) READ ABSTRACT |

Smart phone, smarter service. by ComputerWeekly.com

August 24, 2012 - (Free Research)
Quocirca analysts, Rob Bamforth and Clive Longbottom, offer advice to businesses on exploiting smart phones as a channel to reach customers and clients. 
(ANALYST REPORT) READ ABSTRACT |

Gartner: CIO checklist for next-generation mobile strategies by ComputerWeekly.com

July 31, 2012 - (Free Research)
This article by Gartner analysts provides CIOs with a checklist of guidelines and questions to help businesses make the most out of the next generation mobile technology. 
(ANALYST BRIEF) READ ABSTRACT |

Euro crisis: Key questions CEOs and CIOs should ask each other by ComputerWeekly.com

April 02, 2012 - (Free Research)
With a potential economic crisis looming in the Eurozone, Gartner offers a checklist of questions that CIOs and CEOs should ask each other. 
(ANALYST BRIEF) READ ABSTRACT |

The Future of Innovation Management: The Next 10 Years by ComputerWeekly.com

September 05, 2011 - (Free Research)
Download this report from Arthur D Little to learn 5 key innovation concepts for CIOs and CTOs. 
(IT BRIEFING) READ ABSTRACT |

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com

October 05, 2011 - (Free Research)
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 08, 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company)

March 2007 - (Free Research)
This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 
(ANALYST REPORT) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 2006 - (Free Research)
This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(ANALYST REPORT) READ ABSTRACT |

Podcast--Connecting Through Content Issue One: How Technology Marketers Meet Buyers' Appetite For Content by KnowledgeStorm, Inc (E-mail this company)

May 2007 - (Free Research)
This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

B2B Collaboration: Assessing the ROI of Process Integration Business Value Research Series by Sterling Commerce Manufacturing Solutions

March 2008 - (Free Research)
Business and IT leaders are under increasing pressure to improve B2B collaboration and the electronic communication capabilities of their organizations. This report looks at the key drivers for B2B collaboration in both the purchase-to-pay and... 
(WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 
(ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Pilgrim's Pride Cuts IT Costs of ConAgra Acquisition Using SEEBURGER to Speed B2B & SAP Integration by SEEBURGER

October 2008 - (Free Research)
Read how SEEBURGER's B2B Gateway and SAP Connector reduced time to market and development costs for both the ConAgra IT integration and subsequent projects through its ability to eliminate hard coding within SAP as well as handle B2B and EAI design. 
(CASE STUDY) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company)

January 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 
(WEBCAST) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 
(PODCAST) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 
(WEBCAST) READ ABSTRACT |

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