This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

Managing 1-n cloud relationships and services across hybrid environments points to a brokered or intermediary model to solve integration/security complexity, aggregate services, & add new value. Join this webinar to learn how to prepare your organization for Cloud Service Brokerage. 

The Solvency II Directive was rolled out to protect consumers by promising that insurance companies maintain sufficient funds to meet all claims. Complying with the risk management portion of the initiative can be difficult for insurance companies. This paper details how Unum implemented an operational risk management solution to address this. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Organisations have been under pressure to make savings wherever possible and have consolidated their IT during the recession. However, along with the opportunities consolidation presents there are also challenges, and experts warn that any form of consolidation needs to be undertaken carefully. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Consolidating and modernizing the IT that runs your B2B and file transfer environments – the backbone of your supply chain - can deliver big rewards: cost savings, improved efficiency, and revenue growth. Read this paper to learn the seven key success factors for a consolidation and modernization project and how to achieve them in your business. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.