This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Consolidating and modernizing the IT that runs your B2B and file transfer environments – the backbone of your supply chain - can deliver big rewards: cost savings, improved efficiency, and revenue growth. Read this paper to learn the seven key success factors for a consolidation and modernization project and how to achieve them in your business. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Read this technical paper to learn about a mobile data capture application technology designed to extract information from images scanned with your phone. With application tool kits like this, developers can create mobile applications that make the workforce more efficient with features that are unique to their marketplace. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

Read how the utilization of a Data Enrichment and Classification toolkit can help you unlock the full potential of your existing procurement applications by making your data reliable – the key to more accurate and consistent insight into your spend. Learn how you can increase leverage opportunities and improve decision making. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

This white paper examines how SAP customers improved B2B integration by implementing a cloud-based solution - SAP Information Interchange OnDemand - and the reasons, challenges, and benefits behind doing so. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This expert Gartner analyst report  discusses SAP's acquisition of Crossgate, its long-ranging consequences on B2B solutions, and the way organizations use B2B. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

NTP Software’s Precision Tiering product and the Dell DX Object Storage Platform can empower you to make your own decisions about which files to move or delete with an easy-to-use interface based on the business value of your data. Read this 2-page white paper to learn more. 

In this Storage Decisions University classroom, we dissect the “big” issues surrounding “big data” and offer technical solutions to address these challenges.