10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.

Business Community Management: A Comprehensive Approach to Supply Chain Communication by Inovis USA, Inc September 2008 - (Free Research) This white paper will examine the current state of B2B communication; detail the steps needed to mitigate the challenges created by B2B; and outline the concepts behind Business Community Management.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

The Best Database Marketing Discoveries for B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

B2B Database Marketing Trends and Best Practices by Extraprise Group, Inc. August 2008 - (Free Research) This article reviews specific client examples of best practice application of database marketing in B2B environments.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Uncovering Hidden B2B Sales Potential by MapInfo Corporation. July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Achieved Closed-Loop B2B Marketing by Extraprise Group, Inc. August 2008 - (Free Research) Database marketing’s time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT | GO TO WEBCAST

Akamai Services for the High Tech Industry by Akamai Technologies (E-mail this company) Akamai solutions for high tech companies provide a high-quality user experience that improves the success of your online activities. Whether your goal is to increase downloading of electronic software or to drive greater adoption of your B2B portal, Akamai can deliver to your customers faster software and page download times across the globe.  (SERVICE) GO TO DETAILED REPORT

Simplify the business of doing business: IBS Integrator by IBS, International Business Systems IBS Integrator is multi-platform software that integrates systems, applications, databases, web portals and processes, it automates and connects business processes all along the supply chain in manufacturing, distribution and other industries.  (ASP & SOFTWARE PRODUCT) GO TO DETAILED REPORT

Gaining the Competitive Edge: Achieving Reverse Logistics Excellence by Integrated Warehouse Solutions. April 2008 - (Free Research) Many companies view the reverse supply chain as cumbersome & unmanageable, so they outsource the 'problem' instead of managing it internally. That is changing. This paper outlines how Reverse Logistics has become the focal point of many...  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

Customer Affinity: The New Measure of Marketing by CMO Council. September 2008 - (Free Research) TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Datanomic Master Data Management: CDI, PIM and Supply Chain Data by Datanomic. Master Data Management (MDM) is the critical process of sharing data elements across a variety of IT systems.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Telelogic Tau® Model-Driven Development Environment by Telelogic, An IBM Company Telelogic Tau® provides standards-based Model-Driven Development for complex systems and software including distributed applications and Service Oriented Architectures.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Datanomic: ERP Value Through Clean Data by Datanomic. By deploying Datanomic's holistic approach, dn:Director enables users to understand, improve, protect and control data standards across the enterprise.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

SOA Governance: Necessary Protection for a Strategic Business Investment by IBM. February 2008 - (Free Research) The main focus of this paper is on the "whys" of SOA governance, including a definition, examination of the roles and benefits of governance, and guidance regarding how to develop and maintain effective SOA governance.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

The Spirit of Innovation by AT&T Corp October 2008 - (Free Research) Read what 100 IT and business leaders said about innoviation and IT's role in stimulating creativity in this AT&T-sponsored survey by IDG Research Group.  (WHITE PAPER) GO TO WHITE PAPER

Akamai Services for the High Tech Industry by Akamai Technologies. Akamai solutions for high tech companies provide a predictable, high-quality user experience that measurably improves the success of your online activities.  (SERVICE) GO TO DETAILED REPORT

SOA in Any Economic Climate: Adopting a Lifecycle Approach to Software Quality Management by IBM. August 2008 - (Free Research) This paper explains how organizations are adopting new approaches such as Service Oriented Architecture (SOA) as a way to create agile reusable business services that are intended to help them respond to rapid changes and business opportunities.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.  (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Analyst Report: 2008 Forrester Wave for Requirements Management by IBM. September 2008 - (Free Research) This white paper explains how a powerful requirements analysis capability integrated on a enterprise-class ALM platform can help you capture and deliver on your evolving business objectives.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

CS-ENTERPRISE--Complete Enterprise Configuration Management System by Configuration Solutions Our CS-Enterprise software suite allows you to quickly deploy a configuration solution throughout your entire organization and extended enterprise.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

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