This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Contact Zone is open-source extract, transform and load (ETL), and data quality software. Easily build and manage data transformations to cleanse, update, standardize and enrich contact information, helping reduce costs, improve communications and easily integrate enterprise data. 

You’ve likely heard of cloud computing – shared computing resources available over the Internet. But it turns out there’s more than one way to cloud. Read now to learn about public, private and hybrid cloud strategies. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Learn about the new services available for Office 365 and how you can incorporate them into your enterprise IT portfolio. 

This white paper examines how SAP customers improved B2B integration by implementing a cloud-based solution - SAP Information Interchange OnDemand - and the reasons, challenges, and benefits behind doing so. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

This expert Gartner analyst report  discusses SAP's acquisition of Crossgate, its long-ranging consequences on B2B solutions, and the way organizations use B2B. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.