10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

The Best Database Marketing Discoveries for B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend. (WHITE PAPER) READ ABSTRACT |

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive. (WHITE PAPER) READ ABSTRACT |

Business Community Management: A Comprehensive Approach to Supply Chain Communication by Inovis USA, Inc September 2008 - (Free Research) Business Community Management creates a comprehensive view of the supply chain by integrating the entire business community to facilitate end-to-end supply chain visibility. This white paper will examine the current state of B2B communication… (WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) READ ABSTRACT |

Uncovering Hidden B2B Sales Potential by MapInfo Corporation. July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) READ ABSTRACT |

Gaining the Competitive Edge: Achieving Reverse Logistics Excellence by Integrated Warehouse Solutions. April 2008 - (Free Research) Many companies view the reverse supply chain as cumbersome & unmanageable, so they outsource the 'problem' instead of managing it internally. That is changing. This paper outlines how Reverse Logistics has become the focal point of many... (WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. (ANALYST REPORT) READ ABSTRACT |

Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc. July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English. (WHITE PAPER) READ ABSTRACT |

Akamai Services for the High Tech Industry by Akamai Technologies (E-mail this company) Akamai solutions for high tech companies provide a high-quality user experience that improves the success of your online activities. Whether your goal is to increase downloading of electronic software or to drive greater adoption of your B2B portal, Akamai can deliver to your customers faster software and page download times across the globe.  (SERVICE)

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) READ ABSTRACT |

Akamai Services for the High Tech Industry by Akamai Technologies. Akamai solutions for high tech companies provide a predictable, high-quality user experience that measurably improves the success of your online activities.  (SERVICE)

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. (WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) READ ABSTRACT |

Cameleon Commerce Suite - E-commerce and Configurator Software by Access Commerce Cameleon helps manufacturing, distribution, retail and service companies optimize complex selling and ordering processes by intelligently automating key business functions: e-commerce, electronic catalog & guided selling, product information management, product configuration, pricing & promotions, quote & proposal generation, & order management.  (ASP & SOFTWARE PRODUCT)

Simplify the business of doing business: IBS Integrator by IBS, International Business Systems IBS Integrator is multi-platform software that integrates systems, applications, databases, web portals and processes, it automates and connects business processes all along the supply chain in manufacturing, distribution and other industries.  (ASP & SOFTWARE PRODUCT)

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) READ ABSTRACT |

Silverpop Vtrenz Webinar: "Do More. Earn More. Automate BtoB Marketing Tasks" by Vtrenz, Inc August 2008 - (Free Research) B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI. (WEBCAST) READ ABSTRACT |

Architecting High Performance eCommerce Platforms by Azul Systems, Inc May 2008 - (Free Research) This paper outlines the primary steps to building successful eCommerce architectures which include understanding the business drivers and IT challenges, creating a demand model and translating and incorporating both into the eCommerce architecture. (WHITE PAPER) READ ABSTRACT |

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE)

10 Essential Features to Look for in a Warehouse Management Solution by Sage Software Inc. (E-mail this company) January 2007 - (Free Research) When choosing a WMS, it's important to understand your warehouse needs and the benefits of having an integrated WMS before starting the selection process. Whether your goal is to automate your warehouse operations or to upgrade to a more robust system, this booklet is an ideal resource for finding the right accounting and WMS solution. (WHITE PAPER) READ ABSTRACT |

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