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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo by ZoomInfo May 19, 2009 - (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.  (DEMO)

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 18, 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.  (WHITE PAPER) READ ABSTRACT |

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 31, 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.  (WHITE PAPER) READ ABSTRACT |

American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.  (CASE STUDY) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 29, 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.  (ANALYST REPORT) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 29, 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.  (WEBCAST) READ ABSTRACT |

A Guide To CRM ROI by Relavis Corporation August 13, 2009 - (Free Research) The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative.  (WHITE PAPER) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters February 24, 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>  (WEBCAST) READ ABSTRACT |

How to Calculate The ROI & TCO of Your Mobile Users Before Cost Overruns Blindside You by BoxTone October 08, 2009 - (Free Research) This handbook is designed to help senior IT management calculate their organization's mobile ROI and TCO -- using an enterprise environment of 2,000 mobile users to demonstrate the approach -- and includes a 5-step analytical approach for reducing that TCO by as much as 15-20 percent.  (ANALYST REPORT) READ ABSTRACT |

Simplify Software as a Service (SaaS) Integration by Cast Iron Systems January 2008 - (Free Research) Software as a service (SaaS) integration problems cannot be solved with traditional software and custom coding solutions. Learn how you can quickly integrate SaaS applications with your critical customer data.  (WHITE PAPER) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

Software as a Service Dramatically Improves CRM Success by Oracle Corporation February 2008 - (Free Research) Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.  (WHITE PAPER) READ ABSTRACT |

Grow Your Business with the Visibility to Capture More Sales Opportunities by Microsoft September 2009 - (Free Research) In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0.  (WEBCAST) READ ABSTRACT |

Do Extraordinary Things Everyday with Microsoft Dynamics CRM! by Microsoft September 2009 - (Free Research) In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.  (WEBCAST) READ ABSTRACT |

CRM Built for Sales: The Executive Guide to Selecting CRM That Meets Sales Needs by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

VUE Software: Enterprise Incentive Management by CSSI VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.  (SOFTWARE PRODUCT)

Microsoft CRM Online Customer Montage by Microsoft December 2009 - (Free Research) In this three-minute video, two Microsoft Dynamics CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is also being adapted and customized to offer solutions well beyond what CRM is typically used for.  (VIDEO) READ ABSTRACT |

Tactical Data Quality Projects Deliver Quick ROI by DataFlux Corporation October 2009 - (Free Research) This expert podcast offers advice for deploying and completing tactical data quality projects from Forrester's Rob Karel.  (PODCAST) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for Business Intelligence and Analytics to Achieve Rapid ROI by SAP America Inc November 2009 - (Free Research) On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more!  (WHITE PAPER) READ ABSTRACT |

The Total Economic Impact Of DMExpress by Syncsort August 2008 - (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.  (WHITE PAPER) READ ABSTRACT |

It's Time to "Go Commando" by Birst June 2009 - (Free Research) Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.  (WHITE PAPER) READ ABSTRACT |

Connect and Empower Mobile Salespeople by Oracle Corporation June 2009 - (Free Research) Read this free white paper to see how mobile CRM will give your sales team a winning record on the road.  (WHITE PAPER) READ ABSTRACT |

Taking Relationship Management to a New Level with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.  (WEBCAST) READ ABSTRACT |

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