View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

With the ever increasing compliance regulations in terms of E-mail archiving, It becomes clear that E-mail archiving is an information governance imperative. This paper presents the 3 technical challenges which should be understood when evaluating email archiving solutions 

McAfee PCI Pro provides a comprehensive file integrity monitoring (FIM), audit trail and network configuration audit solution designed to help merchants and service providers quickly, easily and cost-effectively meet the following requirements of v 1.2 of the Payment Card Industry Data Security Standard (PCI DSS). 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

Download this Osterman Research white paper today and learn about the additional services that will help to improve your business efficiency, meet security requirements and lower costs. 

Communications as a service (CaaS) is a hot new market that promises to grow quickly. Small and medium businesses (SMBs) that need enterprise-class communications services already do business with service providers. This study focuses on the factors that are driving CaaS and how service providers can take advantage of them. 

This white paper, sponsored by Concentric, discusses the critical nature of email and the importance of understanding the total cost of ownership for providing email. It also provides some examples of the cost of providing Exchange on-premise for organizations of various sizes developed from a cost model developed by Osterman Research. 

In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.