In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

<p>Many firms are now planning to run mission critical workloads on public cloud, according to this research from Forrester and BMC.</p> 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

Adding mobile access and social collaboration to CRM delivers significant benefits, this report from Nucleus Research reveals. 

This independent report from analysts, Nucleus Research offers a critical assessment of Oracle’s Cloud Services. 

Nucleus Research assesses Microsoft’s plans to extend  and develop the Microsoft Dynamics CRM platform. 

<p>Businesses need to keep a close eye on the evolution of cloud based services to avoid wasting money and missing out on business opportunities.</p> <p><strong> </strong></p> 

This Ventana Research report discusses product information management (PIM) based on the Value Index. Learn how PIM systems can synchronize all your attributes and definitions used in the identification, description, sales and fulfillment of products across all channels that customers, suppliers and partners use. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

In this report extract, Juniper Research discusses trends in the market for tablet PCs and eReaders.