This expert Podcast, featuring Jerome Wendt, President and Lead Analyst of DCIG, Inc. puts an end to the confusion by offering insights to the most commonly asked questions he hears in the field today. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

In this podcast, virtualization expert Anil Desai provides an easy-to-understand primer on virtualization that will quickly bring any listener up to speed on the topic. 

If you don’t backup to tape now, is it worth starting? Or are the recent developments in tape only worthwhile for those who have already invested in the technology? Learn the answers to these questions and more by checking out this FAQ podcast featuring insight from top industry analyst Lauren Whitehouse. 

Listen to this podcast with Forrester Research principal analyst Liz Hebert to learn about the cloud-based enterprise resource planning (ERP) and supply chain management application options available to today's manufacturers. Get tips on software selection and integration. 

Check out this podcast today to discover how you can make your storage infrastructure more efficient. 

<p>The cloud is changing the way that organizations must approach application performance management. Listen to this podcast to learn best practices for cloud application performance management.</p> 

Even with rising energy costs, learn how some organizations are benefiting from IT energy reductions of up to 40%. This podcast features IBM vice president, Steve Sams discussing the latest challenges and solutions for IT managers and CIOs around "greening" the data center.  

Access this expert podcast for best practices to optimize your virtualized infrastructure and network, and discover how you can address scenarios such as disaster recovery networking as well as networking for cloud computing. Find out how network performance improvements can alleviate traffic bottlenecks and other performance issues.