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Results Are In: Eight WAN Optimization Vendors Evaluated by Silver Peak November 01, 2012 - (Free Research) This research paper evaluates seven competitors in the WAN optimization market based upon product and vendor criteria, strengths and weaknesses, and best use scenarios. Read now for help making a more informed purchasing decision.  (WHITE PAPER) READ ABSTRACT |

Innovations Enable a Better Informed and Collaborative Finance by SAP America, Inc. January 30, 2013 - (Free Research) Analytics tools can add an immeasurable value to your business. They enhance decision-making capabilities and provide the best possible data about customers, finances and other valuable aspect in the market. View this white paper to learn more about how analytics can contribute to the success of a financial department.  (WHITE PAPER) READ ABSTRACT |

IT Courseware by SkillSoft Corporation SkillSoft's IT Skills instruction is designed to encourage and prompt frequent learner interaction with the course content. SkillSoft maintains courseware integrity and effectiveness by offering a balance of thorough instruction, challenging practice exercises and quizzes.  (ASP & SOFTWARE PRODUCT)

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).  (WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.  (WHITE PAPER)

An Introduction to the World Digital Asset Management Market by EMC Corporation March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.  (WHITE PAPER) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

Multi-channel Marketing Hits the Wall by Neolane Inc. October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.  (WHITE PAPER)

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.  (WHITE PAPER) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc. July 1967 - (Free Research) Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information.  (WHITE PAPER) READ ABSTRACT |

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Customer Stories: Plenty of Fish by PEER 1 January 2008 - (Free Research) The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month.  (WHITE PAPER) READ ABSTRACT |

The One-to-One Future: Are We There Yet? by Infor CRM December 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.  (WHITE PAPER) READ ABSTRACT |

Using Enterprise Systems to Gain Uncommon competitive Advantage by Accenture June 2008 - (Free Research) Enterprise systems can lead to high performance in terms of differentiated customer response, new market discovery and development, and even the rapid reconfiguration of fundamental business processes.  (WHITE PAPER) READ ABSTRACT |

A Future in Content(ion): Can Telecom Providers Win a Share of the Digital Content Market? by IBM Line of Business June 2008 - (Free Research) A future in content(ion): Can telecom providers win a share of the digital content market? High growth in digital content offers significant opportunities for telecommunications providers. Find out more by downloading this IBM white paper.  (WHITE PAPER)

Web 2.0 in Action! How SAP Is Leveraging Web 2.0 in CRM to Improve Customer Experience by SAP America, Inc. June 2008 - (Free Research) This paper discusses how SAP leverages Web 2.0 in CRM to improve customer experience. It examines SAP’s approach to Web 2.0, and how SAP has incorporated the Web 2.0 technological principles within SAP CRM.  (WHITE PAPER) READ ABSTRACT |

Cisco Growing with Technology Awards 2007 by Cisco Systems, Inc. February 2008 - (Free Research) Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.  (WHITE PAPER) READ ABSTRACT |

Sales Prospector Demo by Oracle Corporation October 2008 - (Free Research) View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.  (DEMO) READ ABSTRACT |

DaimlerChrysler: A Case Study in Enterprise Data Quality by Pitney Bowes Group 1 Software May 2008 - (Free Research) Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.  (CASE STUDY) READ ABSTRACT |

Channel Success Stories: The SMB Market Case Study: KIS by Dell PartnerDirect and Intel December 2008 - (Free Research) This Channel Success Story will give you insight into how KIS is addressing Data Consolidation and Management; Green IT; Virtualization; Security; Unified Communications and "earning its stripes" in the SMB market.  (PODCAST) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.  (WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.  (WHITE PAPER) READ ABSTRACT |

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