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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.  (WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Let Innovation, Not Technology, Drive Your Product Business by SAP America, Inc. July 1967 - (Free Research) SAP's unique Product and Service Leadership framework is a strategy for companies to bring innovative products to market faster and to drive value for their customers. Learn more about it in this whitepaper.  (WHITE PAPER) READ ABSTRACT |

IFS Enterprise Asset Management - EAM / CMMS by IFS IFS Enterprise Asset Management (EAM) is an information management system that connects all departments and disciplines within a company, making them an integrated unit.  (SOFTWARE PRODUCT)

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.  (WHITE PAPER) READ ABSTRACT |

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com.  (SOFTWARE PRODUCT)

IT Courseware by SkillSoft Corporation SkillSoft's IT Skills instruction is designed to encourage and prompt frequent learner interaction with the course content. SkillSoft maintains courseware integrity and effectiveness by offering a balance of thorough instruction, challenging practice exercises and quizzes.  (ASP & SOFTWARE PRODUCT)

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.  (WHITE PAPER)

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc. July 1967 - (Free Research) Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information.  (WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.  (WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.  (WHITE PAPER) READ ABSTRACT |

Marcus & Millichap Sharpens Reporting with Business Objects Edge by Business Objects June 2008 - (Free Research) Marcus & Millichap needed to provide its agents and their clients with timely and accurate data on market trends. In this case study learn how Business Objects Edge Premium was their solution.  (CASE STUDY) READ ABSTRACT |

ASG-Rochade the Leading Metadata Repository by ASG Software Solutions ASG-Rochade is a metadata management solution for large and medium-sized organizations. It is a strategic, facilitating technology that manages information about data and systems across your enterprise.  (SOFTWARE PRODUCT)

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.  (WEBCAST)

Optimizing WAN Performance: Accelerating Market Growth by Burton Group April 2008 - (Free Research) This report, updated by Senior Analyst Eric Siegel, describes cost-effective bandwidth optimization techniques such as compression and caching along with protocol optimization techniques and wide-area file services (WAFS) technologies.  (WHITE PAPER) READ ABSTRACT |

Improve Business Performance and Customer Loyalty in 5 Steps by Infor September 2008 - (Free Research) Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty.  (WHITE PAPER) READ ABSTRACT |

Spotlight on IT - Sustained Growth through Operational Excellence by SAP America, Inc. July 1967 - (Free Research) This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP.  (WHITE PAPER) READ ABSTRACT |

The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs by Taleo December 2008 - (Free Research) For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static.  (WHITE PAPER) READ ABSTRACT |

MarketScope for Web Content Management by Interwoven, Inc. October 2008 - (Free Research) This <i>Gartner RAS Core Research</i> white paper lays out key points IT professionals must consider when employing web content management technologies.  (ANALYST REPORT) READ ABSTRACT |

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