This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. 

The majority of user authentication schemes today still use userid and password. The burden to users of managing large numbers of userids and passwords has led to proposals for Federated Identity systems, where a single set of credentials can be used to authenticate with several organisations, which have agreed to work together as a federation. 

This week’s Computer Weekly examines research that suggests CEOs want to invest in IT more than ever, but still see CIOs as technical experts and not business people. We review SQL Server 2012 and ask if Microsoft's database software is catching its competitors as well as concluding our Buyer's Guide to data security. 

After carefully weighing competing options, Anchorage Water and Wastewater Utility chose Quantum's DXi-Series solution with deduplication technology for its data protection system upgrade. This case study explains why they made that choice. 

In this article, we describe how some key Digital Britain proposals have been implemented in the Digital Economy Act 2010. 

In this article, Kaplan, of Harvard Business School, and Norton, founder and director of the Palladium Group, explain how to effectively manage both strategy and operations by linking them tightly in a closed-loop management system, which comprises five stages. 

Discover the impact desktop virtualization and virtual desktop infrastructure have on your network. 

<p>This e-guide features editorial articles with insight from IT industry consultants and technology professionals on the importance of data quality as well as advice for ensuring a successful program.</p> 

Read these articles to create a framework for stating your company's case for implementing a data governance strategy. 

Tim Zimmerman, Gartner research director offers some practical advice to organisations wanted to use iPads on their corporate wireless networks. 

This report from Deloitte argues businesses are again investing in IT to provide the differentiation and innovation critical from their competitors despite the downturn. 

The security of SQL Server database servers has become a top priority for database administrators. This article examines best practices that can be employed to secure Microsoft SQL Server 2000 databases. It provides an overview of the security model in SQL Server 2000 and discusses best practices you can employ to secure yours.