This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

<p>This e-guide features editorial articles with insight from IT industry consultants and technology professionals on the importance of data quality as well as advice for ensuring a successful program.</p> 

Consolidating databases onto a private cloud is a new model for the delivery of database services. Private clouds consolidate servers, storage, operating systems, databases, and mixed workloads onto a shared hardware and software infrastructure. 

This e-guide provides two articles from our award-winning editorial team on how to overcome data governance program issues and best practices for applying on-going data governance tactics. 

This article explores ways in which small and mid-sized businesses can improve the performance of their databases - and their businesses - by upgrading to SQL Server 2008. 

Are you going to upgrade to SQL Server 2012? This edition of SQL Server Insider sets out to help you decide whether the investment is worth it or not. Read this edition to learn if several IT pros are going to upgrade and why, how this release will affect the database marketplace and pros and cons of actually upgrading. 

This document is designed to help firms understand their data conversion options. It outlines what data is critical and must be converted for compliance purposes and business continuity, what data is not critical, the relationship between data conversion and reporting, and what to look for in a new technology provider relative to data conversion. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

This finantial e-guide covers the impact of real-time data and how to take advantage of new risk strategies. Articles and research focus on technological innovation, business strategy and geographical markets and is full of insights from Sybase experts and other leaders across the financial services industry. 

E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size. 

Healthcare facilities are rapidly adopting electronic health records (EHR) in order to meet regulatory compliance requirements. Central to this effort is document conversion — the scanning of new and existing records to digital format. Inside this white paper, uncover best practices for a HIPAA-compliant approach to EHR transition. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

This 5-part series offers key tips and tools that can help prepare your organization for a workload optimized, integrated hardware and software appliance. Discover how to quickly on-board your applications so you can get the most from this advanced system.