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Customer Experience Exchange E-Zine Issue 2 by SearchCRM January 31, 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.  (EZINE)

Oracle Fusion CRM: The New Standard for CRM Customer Video by Oracle Corporation October 25, 2012 - (Free Research) Oracle Fusion Customer Relationship Management (CRM), a component of the Oracle Fusion Applications suite, sets a new standard for CRM in sales performance management, enterprise integration, and business flexibility.  (WEBCAST) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.  (WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation July 2006 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.  (WHITE PAPER) READ ABSTRACT |

The Next Generation of CRM -- Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc. April 2009 - (Free Research) This IT Briefing will address the future state and shape of CRM, the transformational trends that are impacting companies, the CRM framework for success and competitive differentiation, and SAP's holistic approach in this CRM framework.  (IT BRIEFING) READ ABSTRACT |

eBook: Gartner CRM Strategy Tips: 7 Key Ways to Improve the Customer Experience by Oracle Corporation January 2009 - (Free Research) Read this E-Book and explore Gartner's 7 key initiatives for enhancing the customer experience as well as 7 steps for adjusting your customer-facing business processes and establishing a more customer-centric strategy.  (EBOOK) READ ABSTRACT |

The Social CRM Playbook by SugarCRM Inc. August 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.  (WHITE PAPER) READ ABSTRACT |

Wealth Management Firms Choose CRM to Improve Productivity and Client Service by Microsoft August 2009 - (Free Research) To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM.  (WHITE PAPER) READ ABSTRACT |

The SMB IT Decision Maker’s Guide: How SaaS Can Benefit the IT Help Desk by BMC Software, Inc. April 2011 - (Free Research) Small and midsize businesses that are using software as a service (SaaS) to automate their IT help desk(s) and IT infrastructure are reporting significant savings. Check out this white paper to learn more about the benefits of SaaS.  (WHITE PAPER) READ ABSTRACT |

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com January 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.  (IT BRIEFING) READ ABSTRACT |

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.  (CASE STUDY) READ ABSTRACT |

Customer Experience Exchange, Issue 7 by SearchCRM November 2012 - (Free Research) This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.  (EZINE) READ ABSTRACT |

E-Book: Gaining Control of Order Management Processes by SAP America, Inc. April 2012 - (Free Research) This e-book, packed with four expert articles, highlights SAP's solution to sales order management, offering insight into its CRM, ERP and supply chain management components. Read these insightful articles now to learn about this option's strengths and weaknesses, how to properly define the sales process and so much more.  (EBOOK) READ ABSTRACT |

Gartner: Context-aware computing by ComputerWeekly.com June 2012 - (Free Research) Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media.  (ANALYST BRIEF) READ ABSTRACT |

LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article by SAP America, Inc. December 2011 - (Free Research) This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program.  (WHITE PAPER) READ ABSTRACT |

Editorial Tip: Measuring the ROI of Social CRM: No easy task by Infor February 2011 - (Free Research) As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM.  (EGUIDE) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM May 2012 - (Free Research) This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments.  (EZINE)

What's your Customer Experience Advantage? by SAP America, Inc. March 2011 - (Free Research) SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.  (WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Issue 3 by SearchCRM March 2012 - (Free Research) In this third edition of the Customer Experience Exchange e-zine, Chris Maxcer delves into world of incorporating team-building activities into contact center agents' schedules, Vangie Beal discusses Dell's six-year investment in social media and Anna Fiorentino writes about why customer loyalty has dipped nearly 10%.  (EZINE)

Experts say CEM technology can build single view of customer by Infor CRM January 2012 - (Free Research) This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.  (EGUIDE) READ ABSTRACT |

Journal of Management Excellence - Enterprise Performance Management Innovations by Oracle Corporation April 2010 - (Free Research) This collection of journal articles focuses on the many facets of enterprise performance management that can help organizations thrive through the recovery, including; integrating the financial close and reporting process, managing the transition to IFRS, centralized enterprise dimension management.  (WHITE PAPER) READ ABSTRACT |

How to retain customer loyalty in the competitive retail market by Infor CRM January 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.  (WHITE PAPER) READ ABSTRACT |

eGuide: Collaboration and case management: Trends, challenges and expert advice by IBM November 2011 - (Free Research) This e-guide takes a look at the use of collaboration and social networking strategies and tools  for case management, including a big picture introduction, expert advice for avoiding headaches, and findings from ebizQ.com's recent survey of business and IT professionals who are using case management in their own companies.  (EGUIDE) READ ABSTRACT |

E-Book: How to keep customers -- and keep them happy: High-return tactics for building customer loyalty by Microsoft October 2011 - (Free Research) This ebook is full of expert advice for implementing a successful customer experience management (CEM) plan.  (EBOOK)

Designing Artificial Intelligence for Games (part 2) by Intel Software Network June 2009 - (Free Research) This article gets dangerously close to real artificial intelligence (AI). All intelligent agents need to have a basic ability to perceive their environment and some means of navigating and moving within the world around them-be it real or otherwise. Read on to learn more about AI.  (WHITE PAPER)

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