Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” 

This guide from Sybase is full of examples of mCommerce at work. The benefits range from speeding up economies to life-changing improvements. For merchants, operators and banks, the new channel offers another way to grow business and revenues while meeting the financial needs of customers. 

This week’s Computer Weekly asks what chancellor George Osborne's Budget means for the UK IT community and if he can deliver his goal to make Britain "the technology centre of Europe". Also you'll find the final part of our private cloud Buyer's Guide and we examine the options for choosing the right WAN optimisation strategy. 

When it comes to virtualization, budget planning is the key to success for any organization. This e-guide reviews why no matter what kind of cost saving benefits virtualization promises, having an established budget is essential to help with new purchases, ongoing support and software licensing costs. 

Most IT budgets work on the basis that 70% of costs go on operations, and 30% on innovation – but many IT managers would prefer that ratio to be reversed. Servers are often seen as an operational burden requiring costly management time, so how can you free up cost and time to allow more of your server budget to be spent on innovation? 

We believe that Testing is at a key juncture in its development as a Profession. The demonstrable consequences of this approach are now very clear  - hidden, often major, costs in the  development  lifecycle of code arising both from the costs of fixing defects, and from the costs of managing change late in the lifecycle. 

Network Rail’s CIO, Susan Cooklin, says her biggest challenge is increasing the business literacy of her IT staff. She said the rail company faces a period of restructuring and budget pressures. 

This White Paper is presented by IDC Health Insights and sponsored by HP and Intel. 

<p>While network monitoring might not be at the top of your to-do list, it should be. Network monitoring is vital to implement before any problems occur, not after. Read now to learn why. </p> 

The Corporate Executive Board IT Budget Benchmarking Survey assess IT spending,  staffing, and outsourcing levels at more than 175 organizations globally, representing roughly US$38 billion in IT spend. Download for the latest IT budget trends. 

Against a backdrop of an increased use of software that is generally more sophisticated, flexible, scalable and easy to integrate than in times gone by, this research set out to explore the impact of having to maintain a plethora of different software solutions from different vendors in today’s cash-strapped corporate environment.