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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
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Architecting A Compelling and Engaging Digital Presence by Limelight Networks, Inc.

May 21, 2013 - (Free Research)
Creating meaningful relationships with your customers is one of the keys to success. Before the widespread adoption of digital communication, the resources and tools were often limited to sustain and improve these relationships. Consult this white paper to learn more about how digital communication creates new opportunities for businesses. 
(WHITE PAPER) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 20, 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM

May 16, 2012 - (Free Research)
This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 
(EZINE)

Guide to using social media for customer support by ComputerWeekly.com

February 25, 2011 - (Free Research)
Social Media is rapidly emerging as the next big frontier for customer engagement and interactions. This is projected to grow exponentially over the next 5-6 years as the usage and number of active users of Social Media sites and forums continues to grow. 
(WHITE PAPER) READ ABSTRACT |

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters

December 31, 2008 - (Free Research)
This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine Issue 2 by SearchCRM

January 31, 2012 - (Free Research)
This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies. 
(EZINE)

Customer Experience Exchange E-Zine: Issue 3 by SearchCRM

March 20, 2012 - (Free Research)
In this third edition of the Customer Experience Exchange e-zine, Chris Maxcer delves into world of incorporating team-building activities into contact center agents' schedules, Vangie Beal discusses Dell's six-year investment in social media and Anna Fiorentino writes about why customer loyalty has dipped nearly 10%. 
(EZINE)

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics by SPSS Inc. Worldwide Headquarters

February 20, 2009 - (Free Research)
This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution

January 24, 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

Staying connected: Don't let faulty mobile applications lose customers by SearchCRM

May 20, 2013 - (Free Research)
Mobile applications are quickly becoming the most common way customers interact with businesses, and can often make or break a customer's experience. In this expert e-book, explore what customers expect from mobile applications and discover the technologies and practices you'll need to create useful, engaging mobile apps. 
(EBOOK) READ ABSTRACT |

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters

February 20, 2009 - (Free Research)
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. 
(WHITE PAPER) READ ABSTRACT |

Harnessing Social Media to Boost the Bottom Line by SearchCRM

August 29, 2013 - (Free Research)
Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM. 
(EBOOK) READ ABSTRACT |

Forging a CEM Strategy That Can Power Commerce by SearchCRM

April 22, 2014 - (Free Research)
With a seemingly exhaustive number of methods to communicate -- not to mention an expected $280 billion in U.S. e-commerce sales in 2015 -- contact center technology today requires a new approach. 
(EBOOK) READ ABSTRACT |

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.

September 03, 2010 - (Free Research)
This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. 
(WHITE PAPER) READ ABSTRACT |

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results by InsideView

August 26, 2009 - (Free Research)
Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world. 
(WHITE PAPER) READ ABSTRACT |

The Social Business: Advent of a new age by IBM

February 16, 2011 - (Free Research)
This paper outlines the why organizations need to become social businesses today. Read on to learn how your business can become social through crafting the right blueprint relying on networks, social and real-time collaboration, mobility and integration, how to deepen your customer relationships and the benefits associated with it, and much more. 
(WHITE PAPER) READ ABSTRACT |

Knowledge-Infused Customer Relationship Management: A Game-Changing Investment for Customer Support by Oracle Corporation

November 16, 2011 - (Free Research)
Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how. 
(WHITE PAPER) READ ABSTRACT |

How to Fine-Tune your Contact Center by SearchCRM

August 07, 2013 - (Free Research)
With call center software, best business practices can be difficult to navigate. But the payoff is worth investigating. In this handbook, readers find detailed explanations of the latest call center technologies as well as insight on call center management—including schedule and workforce management. 
(EGUIDE) READ ABSTRACT |

The MSP Report Advantage by N-able Technologies

December 06, 2012 - (Free Research)
Discover why professional, standardized reports have emerged as a key success factor for many MSPs and IT services providers, helping prove relevance and demonstrate the value of service delivered to their clients. View now to learn how such reporting can help you gain the title of "Trusted Advisor." 
(WHITE PAPER) READ ABSTRACT |

Mobile apps reach the busy customer by SearchCRM

March 19, 2013 - (Free Research)
In this expert e-zine, discover two key areas of app development in today's mobile climate: delivering quality mobile customer service, and uniting front-end and back-end functionality. Also included is a case study of a mobile app that delivered user-oriented, ultra-simple service with outstanding results. 
(EZINE) READ ABSTRACT |

Infor Epiphany Brochure by Infor

December 31, 2012 - (Free Research)
This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

Using Marketing Automation to Increase Your ROI on CRM by Marketo

June 2013 - (Free Research)
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system. 
(WHITE PAPER) READ ABSTRACT |

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