Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

Arnold Worldwide is a Boston-based global advertising agency. They needed to replace its existing SAN with virtualized storage. Read this case study to learn how Arnold successfully addressed their DR and scalability needs, but also reduced its data center footprint and slashed its power and cooling costs. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

Read this expert e-book to get comprehensive answers to all your ERP upgrade and migration questions. Inside, find: expert advice on recognizing when it's time to upgrade or migrate; tips for making a business case; the top five questions to ask before buying ERP systems; and best practices for a successful implementation process. 

This white paper outlines a case study on Harvard Business Publishing and how they improved their Web content management system with Alfresco. 

The challenge for Chief Compliance Officers is to understand the risks associated with each of these three drivers of compliance and how they can be mitigated. Read this paper to find out more. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In this week’s Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now.