This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 

This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like. 

Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper. 

Few could have envisioned the global success of SMS (short message service) when the first text message was sent in 1992. SMS has crossed network and technology boundaries, and continues to find new applications, as well as providing inspiration for industry innovation as IP (Internet Protocol)-based messaging builds momentum. 

Cloud technologies and new opportunities in mobile computing will allow organisations to innovate in new ways. This report examines the new business strategies that cloud and mobility can enable. 

Mobile, social and cloud application complexities are requiring organizations to modernize their application platforms. This IDC paper presents the structural changes and functionality––including lightweight frameworks, in-memory data management, application management, and more––required in order to evolve to a cloud-ready application platform. 

Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail. 

In this exclusive podcast, listen as Steve Mallard, IT manager and computer IT master teacher at the Tennessee Technology Center, discusses IT consumerication and Mallard's advice on how to prepare students for careers in IT. 

Social Media is rapidly emerging as the next big frontier for customer engagement and interactions. This is projected to grow exponentially over the next 5-6 years as the usage and number of active users of Social Media sites and forums continues to grow. 

<p>There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.</p> 

Dave Britton, chief press officer of the Met Office, explains how the Met has harnessed social media, in this presentation. 

Watch this webcast to learn the seven don’ts of social collaboration in your organization. Discover how to choose and deploy a collaboration platform, as well as the benefits you’ll realize.