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Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation June 10, 2009 - (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.  (EBOOK) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Countdown: Selling security in the SDLC by Ounce Labs, an IBM Company November 2009 - (Free Research) Building security into the software development lifecycle takes more than just a plan. You need the support of both the development and security/audit organizations to make it work. This podcast, featuring Diana Kelley, presents a plan for selling the value of security to all of the constituencies who matter in your organization.  (PODCAST) READ ABSTRACT |

Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft April 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.  (WHITE PAPER) READ ABSTRACT |

Service Excellence Comes Easy with Antenna Software on Blackberry Smartphones by BlackBerry February 2009 - (Free Research) Burdened by slow response times of yesterday's communication technologies, Toshiba America Medical Systems deployed Antenna Software's Field Service Solution to dispatch service calls, help CEs check parts inventory and debrief completed work. The solution had the advantage of integrating with their internal Amdocs Clarify CRM system.  (CASE STUDY) READ ABSTRACT |

Application Transformation: Getting to the Bottom Line by Hewlett-Packard Company November 2009 - (Free Research) Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Application Transformation: Getting to the Bottom Line: Asia Pacific and Japan by Hewlett-Packard Company November 2009 - (Free Research) Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Application Transformation: Getting to the Bottom Line: Americas by Hewlett-Packard Company November 2009 - (Free Research) Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Best Practices for Communications Transformation: Transportation, Energy, and the Public Sector by Alcatel-Lucent March 2009 - (Free Research) This whitepaper will provide insight into: a- the communications requirements of three specific industry segments (transportation, energy and the public sector), b- best practices to deliver the services and manage the projects efficiently, and c- innovative solutions and strategies deployed by these industry segments.  (WHITE PAPER) READ ABSTRACT |

Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent by Microsoft September 2009 - (Free Research) REEDS Jewelers is a full-service, multichannel jewelery retailer with 67 stores in the United States and an online presence. REEDS subscribed to Microsoft® Business Productivity Online Standard Suite, part of Microsoft Online Services, to give employees online access to the latest communications programs.  (CASE STUDY) READ ABSTRACT |

Presentation Transcript: The Power of Universal Patterns and Models for Master Data Management by Embarcadero Technologies, Inc. October 2009 - (Free Research) In this presentation transcript featuring best-selling author, Len Silverston, learn how to implement universal patterns for data modeling to improve management flexibility. Gain insight into various modeling choices to meet your organization's needs. Discover how to improve quality and reduce management costs by re-using patterns.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Case Study: Welch’s® Improves its Warehouse and Inventory Management Operations by TAKE Supply Chain October 2009 - (Free Research) Welch's selected the TAKE Supply Chain Gemini™ for OPM mobile software solution and Compliance Label Manager (CLM), a barcode and radio-frequency identification (RFID) label management solution to improve the speed, visibility, accuracy and control of extended manufacturing and distribution supply chains. Read on to learn more.  (CASE STUDY) READ ABSTRACT |

How to develop the right skills to make selling UC profitable for your business by Catalyst Telecom November 2009 - (Free Research) Many networking channel partners have put up the investment to understand and sell hardware components for unified communications (UC). This Pocket E-Guide details what skills you need to have to bring UC to life.  (EGUIDE) READ ABSTRACT |

An Overview of CDP by CDW Corporation September 2009 - (Free Research) As continuous data protection (CDP) is integrated into backup environments, implementations with other backup protection programs may become complex. This E-Guide takes an in-depth look at the options available with Continuous Data Protection, and how to best utilize CDP with existing applications.  (EGUIDE) READ ABSTRACT |

Heinz Uses Wireless Technology to Gain Retail Advantage by BlackBerry February 2009 - (Free Research) Heinz wanted to speed up and improve the quality of scorecard information they gathered about Heinz brands in retail stores; so they used the Electronic Retail Audit solution on BlackBerry devices to provide brokers with accurate feedback.  (CASE STUDY) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

How to Sell Network Security to the Healthcare Industry by WatchGuard Technologies, Inc. July 2009 - (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.  (WHITE PAPER) READ ABSTRACT |

Oracle Financial Analytics by Oracle Corporation December 2008 - (Free Research) Oracle Financial Analytics provides organizations with better visibility into factors that drive revenues and shareholder value. Oracle BI Applications are powerful, pre-built solutions that enable organizations to implement more quickly, with less risk and at a fraction of the cost required to build traditional business intelligence solutions.  (DATA SHEET) READ ABSTRACT |

Improving Customer Support and Help Desk Efficiencies with On-Demand Remote Support by NTR Global October 2009 - (Free Research) This white paper will help anyone responsible for improving customer experiences with affordable technology solutions to understand why self-service support falls short in terms of immediate customer response expectations, how on-demand remote support delivers immediate ROI benefits, and what to look for in a new remote support solution.  (PRESENTATION) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online June 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

How to Sell Network Security to the Retail Industry by WatchGuard Technologies, Inc. June 2009 - (Free Research) This white paper discusses the nature of the retail marketplace moving forward and identifies the drivers behind retailers’ interest in data, network, and transaction security. Learn who the key decision makers in retail really are and find out how they play different roles depending on their size.  (WHITE PAPER) READ ABSTRACT |

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