In this white paper, we go over five best practices based on working with some of the world's leading travel and hospitality companies to help them take a more systematic, quantifiable approach to improving their online customer experience and, in turn, increase revenue. 

This on-demand webcast features Oracle Enterprise Data Quality products that can help you achieve and enhance the value of your enterprise data as part of an enterprise data governance strategy. 

Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. 

With rapidly changing demands, customer experience management (CEM) can be a tricky craft within your organization's processes. Customer Experience Exchange is a brand new bi-monthly e-zine focused on CEM tips, best practices and techniques. Check out the first ever issue now, exclusively here. 

Dell has developed a customer centric strategy designed to provide customers with the right archiving solutions for their IT infrastructure. Access this paper to learn more about Dell's strategy and archiving point of view. 

Learn more about the effectiveness of and customer's thoughts about live chat technology from the results of this survey. 

Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer. 

If you are unfamiliar with proactive chat or already have proactive chat software and want to learn how to make the most of it, then check out this white paper to gain a strong understanding. 

This white paper discusses leveraging frequent engagement to help increase the number of brand advocates – loyal customers who help market, sell, recommend or even service products. Inside, discover the unique challenges and opportunities brand advocates can provide. 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 

When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, serving up just as much socially driven info as static, always-there web content. This white paper outlines smarter commerce. 

This white paper provides the results of a survey of industry professionals about how they were using social channels to engage customers from a service perspective. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers.