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Published on: August 29, 2006
Type of content: WEBCAST
Format: Windows Media Audio/Video playlist (.asx) (621 kb)
Price: FREE

Overview:
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation.

Presented by:
Anne Holland, President, MarketingSherpa
Stefan Tornquist, Research Director, MarketingSherpa
Heather Foster, Director, Marketing, KnowledgeStorm

Based on MarketingSherpa's all-new report: "Business Technology Marketing Benchmark Guide 2006" you'll learn:

- Business-to-Business E-mail and Search Engine Marketing strategies
- How B2B marketers are budgeting (online vs. offline)
- Best lead generation tactics
- What software and other technology marketers are doing wrong (quick improvements to aid your ROI)
- Why podcasting, blogs, white paper syndication, and Webcasts are critical tools for every technology marketer