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Published on: July 20, 2006
Type of content: WEBCAST
Format: Adobe Acrobat (.pdf)
Price: FREE

Overview:
What do technology buyers want you to know about online content? What are the three things you can do to improve your online content today?

Without a doubt, online content is used and appreciated by the technology researcher. But with the increasing volume of content available online, there is a strong need for technology vendors to differentiate themselves. Marketers are searching for an intelligent strategy for targeting, distributing and leveraging their content online.

In this Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.

In less than 60 minutes, you'll learn how to:

- better target, create and distribute your content

- collect and apply content intelligence to improve predictive marketing models and overall product and marketing strategies

- shorten sales cycles, uncover competitive intelligence and identify potential content partners

Don't miss this opportunity to learn how to develop a customized Intelligent Content Strategy and get a bigger "seat at the table" for your Marketing team.