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Improving Marketing Measurements, Operations, & ROI by Citrix Online

August 19, 2009 - (Free Research)
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. 
(WEBCAST) READ ABSTRACT |

The Virtual Presenter's Series: Start Right. Design Right. Present Right. by Citrix Online

August 19, 2009 - (Free Research)
View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro. 
(WEBCAST) READ ABSTRACT |

Using Webinars to Engage Prospects by Citrix Online

August 19, 2009 - (Free Research)
View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. 
(WEBCAST) READ ABSTRACT |

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online

December 01, 2008 - (Free Research)
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. 
(WHITE PAPER) READ ABSTRACT |

What Causes Webinar Attendees to Bail by Citrix Online

August 19, 2009 - (Free Research)
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations. 
(WHITE PAPER) READ ABSTRACT |

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive

September 30, 2009 - (Free Research)
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. 
(CASE STUDY) READ ABSTRACT |

Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo by ZoomInfo

May 19, 2009 - (Free Research)
In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo. 
(DEMO)

Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft

April 08, 2009 - (Free Research)
In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve. 
(WHITE PAPER) READ ABSTRACT |

Improve Customer Relationships Using the 2007 Office System by Microsoft

September 09, 2009 - (Free Research)
This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers. 
(WEBCAST) READ ABSTRACT |

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM

October 23, 2009 - (Free Research)
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. 
(WHITE PAPER) READ ABSTRACT |

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM

December 05, 2008 - (Free Research)
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth. 
(WHITE PAPER) READ ABSTRACT |

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM

March 02, 2009 - (Free Research)
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. 
(ANALYST BRIEF) READ ABSTRACT |

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM

October 08, 2009 - (Free Research)
This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision. 
(PODCAST) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 05, 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation

March 01, 2009 - (Free Research)
This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't. 
(WHITE PAPER) READ ABSTRACT |

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

September 10, 2009 - (Free Research)
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PODCAST) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution

July 23, 2009 - (Free Research)
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. 
(WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 
(WHITE PAPER) READ ABSTRACT |

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

September 2009 - (Free Research)
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(WEBCAST) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc

February 2008 - (Free Research)
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 
(WHITE PAPER) READ ABSTRACT |

Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations by SAP America Inc

June 2009 - (Free Research)
Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations. 
(WHITE PAPER) READ ABSTRACT |

The Two Faces of Risk by SAP America Inc

June 2009 - (Free Research)
Traditional approaches to risk management emphasize mitigation, focusing on the readily apparent risks facing a company in the areas of security, privacy, credit, regulatory, technology, fraud and more. These threats are, of course, important and must be addressed. 
(WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 
(WEBCAST) READ ABSTRACT |

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