From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
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The N-able MSP Sales & Marketing Digital Binder by N-able Technologies
October 2011 - (Free Research)
This digital binder was created to provide IT Service Providers with a set of ready-made marketing resources that can be easily customized to immediately start driving recurring revenue from their existing customers, and attract new prospects.
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Size DOES Matter - When Choosing the Right ERP Solution by Xperia
May 2006 - (Free Research)
In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
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Sybase® Market Liquidity Analysis by Sybase, an SAP company
May 2011 - (Free Research)
A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
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Meeting the Demands of the Smarter Consumer by IBM
August 2010 - (Free Research)
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
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Microsoft Dynamics CRM Trial Page by Microsoft
October 2011 - (Free Research)
Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
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Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company
February 2011 - (Free Research)
This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
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Project Manager Toolkit by AtTask
January 2012 - (Free Research)
Learn what other project managers are doing to increase team productivity and maximize resources by downloading this free toolkit from AtTask. This collection of whitepapers, webcasts, and success stories will provide you with insights and best practices to help you increase productivity, reduce costs, and ensure project success.
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Enterprise Cloud Services for Microsoft® Dynamics CRM by Hewlett-Packard Limited
February 2012 - (Free Research)
This brief overview of HP Enterprise Cloud Services for Microsoft Dynamics CRM details how to attain a private cloud and why this solution is so beneficial for marketing, sales and customer service. Read this now to gain a thorough understanding of private clouds for CRM.
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A Marketing Pilot for FTTH Network Rollout by ECI Telecom
November 2010 - (Free Research)
Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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Taking Control with Marketing Optimization by WebTrends
(E-mail this company)
April 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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How to Master the Art of Content Marketing by Limelight Networks, Inc.
November 2011 - (Free Research)
Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.
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Seven Email Marketing Refreshes by Bronto Software
October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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Engaging Your Subscribers Using Interactive Media in Email by Bronto Software
October 2008 - (Free Research)
This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
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Email Marketing Goes Social by Silverpop Systems Inc.
November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign.
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Three Key Steps to B2B Marketing Optimization by Marketo
April 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
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