Product Demos - Demonstrating a Solution Vs. a Bunch of Products by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.
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Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
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Size DOES Matter – When Choosing the Right ERP Solution by Xperia
June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier.
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Optimizing Today's CRM Business Processes by TechExcel
August 2008 - (Free Research) In this paper learn how TechExcel, Inc has pioneered a new Active-Customer model. With this model every person involved in a business process is treated as a truly active player, and given the appropriate level of visibility, authority, and control.
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Blogging for Business by HubSpot
June 2008 - (Free Research) Blogs are no longer just online personal journals - they are now key business tools. View this webinar and find out why.
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Social Media Marketing by HubSpot
June 2008 - (Free Research) In this webcast Mike Volpe, VP of Marketing for HubSpot discusses why social media is important. Social media’s state of mind, 3 types of social media and its measuring results will also be discussed.
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5 Tips to Turn Your Website into a Marketing Machine by HubSpot
June 2008 - (Free Research) Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
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Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars
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June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
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October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
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How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
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September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
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Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars
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August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
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IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars
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August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
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IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars
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August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
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From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
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