The customer experience is playing a bigger role in the consumer market as well as the B2B buying process. Sales professionals need to provide a consistent and personalized experience from the very first interaction – but legacy sales strategies are fragmented. Read on to learn how to optimize your sales methods for the age of the customer. 

Professionals who are always on the go need more than just access to email to stay productive. Nice Office for AT&T is a simple way to take your business on the road, synchronizing your smartphone, Outlook and web account. View this product brief to explore key features and benefits. 

This E-Book engages in some of the big concerns of Oracle CRM on Demand and SaaS CRM integration. And how this integration might affect how some IT and business professionals operate. 

Watch this video to learn how US Food Service, the second largest food service provider, implemented Afaria from Sybase to streamline order entry and information management between their mobile sales force, distribution centers and the corporate office. 

Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting. 

This webcast looks at the issue of simplifying IP management and service automation, creating a scalable, reliable solution for meeting your customer needs. Learn how you can reduce delivery time and increase revenue. 

View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales. 

When Global Forex had to integrate customer data from their databases to Salesforce, they thought they had a huge project to undergo. However after implementing Boomi AtomSphere for the job, it suddenly became and easily manageable and cost effective project. Read on to learn the immediate benefits and ROI they experienced from choosing Boomi. 

Research suggests that 67% of customer interactions were conducted online vs. offline in 2011 – and with the advent of Web 2.0, this percentage is projected to increase. But traditional sales best practices are ineffective in this Web-savvy environment. Read on to learn how to enhance your sales tactics in today's digitally driven world. 

View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep. 

Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 

Uncover best practices for workforce optimization, resource management, revenue assurance, and performance control and learn how technology you already have can enhance processes and improve productivity and profitability within your organization. 

In today's tech landscape, standards-based data access is a critical component of BI, and you need a data connectivity strategy for access to real-time data sources like Salesforce.com and web services. Read on to learn how one data access technology can achieve real-time Salesforce integration to get live visibility and analytics of business data.