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Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc.

October 2008 - (Free Research)
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 
(WHITE PAPER)

The N-able MSP Sales & Marketing Digital Binder by N-able Technologies

October 2011 - (Free Research)
This digital binder was created to provide IT Service Providers with a set of ready-made marketing resources that can be easily customized to immediately start driving recurring revenue from their existing customers, and attract new prospects. 
(RESOURCE) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

August 2008 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

August 2008 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Sybase® Market Liquidity Analysis by Sybase, an SAP company

May 2011 - (Free Research)
A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve. 
(WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division

April 2011 - (Free Research)
This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software

September 2008 - (Free Research)
This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. 
(WHITE PAPER) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp

November 2011 - (Free Research)
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. 
(WHITE PAPER) READ ABSTRACT |

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management by AT&T Corp

November 2011 - (Free Research)
This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. 
(WHITE PAPER) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp

October 2011 - (Free Research)
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. 
(WHITE PAPER) READ ABSTRACT |

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise by SAP America, Inc.

May 2008 - (Free Research)
To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies. 
(WHITE PAPER) READ ABSTRACT |

SAP Paybacks and Chargebacks by Vistex by SAP America, Inc.

July 1967 - (Free Research)
Learn how you can strengthen your ability to compete and grow profitably in today's consumer products industry by managing trade spending, providing a key service to channel partners and strengthening your ability to compete and grow profitably. 
(WHITE PAPER) READ ABSTRACT |

SAP Customer Relationship Management (SAP CRM) Multimedia Presentations by SAP America, Inc.

October 2010 - (Free Research)
These multimedia presentations will explain the features and benefits of SAP Customer Relationship Management (SAP CRM). Watch the presentations to discover how SAP CRM can enable you to become a customer-centric enterprise and to differentiate you company for competitive advantage. 
(RESOURCE CENTER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc.

September 2010 - (Free Research)
This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. 
(WHITE PAPER) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc.

July 1967 - (Free Research)
Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information. 
(WHITE PAPER) READ ABSTRACT |

Leverage ERP for Sales & Operations Planning by IFS

January 2009 - (Free Research)
Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. 
(WHITE PAPER) READ ABSTRACT |

Cisco Growing with Technology Awards 2007 by Cisco Systems, Inc.

February 2008 - (Free Research)
Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities. 
(WHITE PAPER) READ ABSTRACT |

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc

August 2008 - (Free Research)
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. 
(WEBCAST) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Meeting the Demands of the Smarter Consumer by IBM

August 2010 - (Free Research)
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want. 
(WHITE PAPER) READ ABSTRACT |

Microsoft Dynamics CRM Trial Page by Microsoft

October 2011 - (Free Research)
Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart. 
(DEMO) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft

September 2009 - (Free Research)
View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales. 
(WEBCAST) READ ABSTRACT |

MSP’s Single Most Important Marketing Message by GFI Software

December 2010 - (Free Research)
In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it. 
(WHITE PAPER) READ ABSTRACT |

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