Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 

This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 

A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve. 

Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 

This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. 

Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. 

Learn how you can strengthen your ability to compete and grow profitably in today's consumer products industry by managing trade spending, providing a key service to channel partners and strengthening your ability to compete and grow profitably. 

This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. 

Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. 

Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. 

IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want. 

View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.