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Growing Revenue with Smart Marketing by SearchCRM

August 19, 2013 - (Free Research)
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination. 
(EGUIDE) READ ABSTRACT |

eGuide Digital Marketing: Tips For Connecting With Your Customer by LeadLife Solutions

July 26, 2013 - (Free Research)
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers. 
(EGUIDE) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 01, 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Accelerating Digital Marketing by ComputerWeekly.com

May 30, 2014 - (Free Research)
This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Why Marketers Need Data Visualization by SAS

April 30, 2013 - (Free Research)
Explore the crucial role data visualization plays in helping marketing organizations get the right messages to the right customers, drive revenue growth, and manage marketing performance to do more with less. 
(WHITE PAPER) READ ABSTRACT |

How to Use the Six Laws of Persuasion during a Negotiation by Global Knowledge

October 2006 - (Free Research)
Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc.

October 2008 - (Free Research)
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 
(WHITE PAPER)

Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics by Manticore Technology

November 2008 - (Free Research)
The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform. 
(CASE STUDY) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. 
(WHITE PAPER) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software

October 2008 - (Free Research)
This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more. 
(WHITE PAPER) READ ABSTRACT |

The N-able MSP Sales & Marketing Digital Binder by N-able Technologies

October 2011 - (Free Research)
This digital binder was created to provide IT Service Providers with a set of ready-made marketing resources that can be easily customized to immediately start driving recurring revenue from their existing customers, and attract new prospects. 
(RESOURCE) READ ABSTRACT |

The Google/TechTarget Research Project by TechTarget

November 2008 - (Free Research)
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. 
(WEBCAST)

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

8 Seconds to Capture Attention: Silverpop's Landing Page Report by Silverpop Systems Inc.

August 2008 - (Free Research)
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

A Marketing Pilot for FTTH Network Rollout by ECI Telecom

November 2010 - (Free Research)
Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results. 
(WHITE PAPER) READ ABSTRACT |

Sybase® Market Liquidity Analysis by Sybase, an SAP company

May 2011 - (Free Research)
A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve. 
(WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division

April 2011 - (Free Research)
This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 
(WHITE PAPER) READ ABSTRACT |

New social business technology transforms marketing by Jive Software

July 2013 - (Free Research)
Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners. 
(WHITE PAPER) READ ABSTRACT |

Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

Key tips to develop better content by Jive Software

July 2013 - (Free Research)
Do you want to improve your content? Today, the right content can set your business apart from its competitors. View this resource to learn more about how to improve your content marketing. It outlines 5 key asset development challenges and how social collaboration can help you master them. 
(WHITE PAPER) READ ABSTRACT |

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