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CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM

February 07, 2012 - (Free Research)
This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. 
(WHITE PAPER) READ ABSTRACT |

How to Become an Innovative Sales Manager in 4 Virtual Steps by Citrix Online Go To Meeting

January 13, 2012 - (Free Research)
This SellingPower white paper explores four strategic ways that sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more. 
(WHITE PAPER) READ ABSTRACT |

5 Impactful Strategies for Unsticking Stuck Deals by Citrix Online Go To Meeting

January 13, 2012 - (Free Research)
This white paper explores five strategies for getting stalled deals moving back in the right direction. 
(WHITE PAPER) READ ABSTRACT |

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf

December 22, 2011 - (Free Research)
In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict. 
(PODCAST) READ ABSTRACT |

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 02, 2010 - (Free Research)
This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. 
(ANALYST REPORT) READ ABSTRACT |

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc.

February 20, 2009 - (Free Research)
This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance. 
(WHITE PAPER) READ ABSTRACT |

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc.

October 18, 2010 - (Free Research)
This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. 
(WHITE PAPER) READ ABSTRACT |

The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc.

November 01, 2007 - (Free Research)
Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution. 
(WHITE PAPER) READ ABSTRACT |

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc.

January 09, 2012 - (Free Research)
Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. 
(WEBCAST) READ ABSTRACT |

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.

August 31, 2011 - (Free Research)
The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. 
(WHITE PAPER) READ ABSTRACT |

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc.

December 06, 2011 - (Free Research)
Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. 
(WHITE PAPER) READ ABSTRACT |

Are your online customers struggling?  Learn how to increase satisfaction and drive revenues by Tealeaf

September 27, 2011 - (Free Research)
Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. 
(WHITE PAPER) READ ABSTRACT |

How to Design and Deliver Effective Virtual Sales Presentations by Citrix Online Go To Meeting

January 13, 2012 - (Free Research)
This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business. 
(WHITE PAPER) READ ABSTRACT |

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing by Ariba, Inc.

December 22, 2011 - (Free Research)
Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services. 
(WHITE PAPER) READ ABSTRACT |

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 16, 2010 - (Free Research)
This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. 
(CASE STUDY) READ ABSTRACT |

Marketing Analytics by Oracle Corporation

July 11, 2008 - (Free Research)
Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more. 
(DATA SHEET) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 23, 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)

June 21, 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company)

January 04, 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 
(WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 
(WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 
(ANALYST REPORT) READ ABSTRACT |

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