What is Lean Technology? In these economic times, people look at the belt-tightening exercises they've performed to reduce expenses across their enterprises and declare, "We're already lean! How can we get any leaner?" In truth, Lean Manufacturing goes far beyond cost reduction and is actually grounded upon the elimination of waste. 

Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations. 

In this IT Briefing, you will walk through three scenarios that show you how, by connecting a process from end-to-end and using technology, you can gain significant business advantage. 

The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities - despite the most challenging market conditions. 

The Nucleus Research Guidebook Sage SalesLogix highlights the experiences of companies using Sage SalesLogix CRM solution and prescribes the best practices, missteps to avoid, and tips for fine-tuning the application to maximize its impact across the customer life cycle. 

Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. 

Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts. 

This study measures the effects of the recession on sales organizations and found that the mainstream response to the challenge of selling through a recession be generally off target. 

This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. 

In this paper you will learn how better lead generation will naturally lead to better sales performance. Learn the pitfalls of current lead generation processes and the key factors to improving lead generation in your company. Read this paper to learn how your company can enjoy the benefits of better lead generation. 

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. 

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.