Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

Mobile unified communications can take many forms, but it is essentially defined by the ability to deliver all the communication options of the office desk to workers outside the office. This pocket E-Guide details how to alleviate cost pain points of communications by implementing various aspects of mobile and unified communications. 

In this edition of Reality Check, telecom analyst and resident expert Jon Arnold discusses the five things you should know about SIP. Take a listen and learn about SIP trunking, presence, mobile SIP and more. 

Read this white paper to to learn how VMware View can help IT administrators decrease operating costs by centralizing management, data protection and security. 

About a billion people worldwide do not have access to telecommunications services, mostly from lack of a power grid that can support network infrastructure. Traditional wireless networks for remote locations rely on costly generators that are hard on the environment. Read this whitepaper to learn about cost effective and eco-friendly alternatives. 

Videoconferencing, training, surveillance, and executive communications are leading use cases for enterprise video. In this webcast, IDC Analyst Melissa Webster discusses the "operationalization" of video in organizations and AT&T's Ethan Fox explains how to manage its distribution across the corporate network. 

This paper outlines the challenges of introducing next generation technology and defines the roles and responsibilities of a prime integrator. The critical elements of 3rd party engagement and management are also defined. 

Developments in alternative energy technology are creating solutions that provide network operators with the ability to reduce their energy costs and carbon footprint. Read this short whitepaper for more information about alternative energy sources that can make your wireless network more eco-friendly and save you money. 

Network providers must re-examine how they can speed up innovation and time to market by working with trusted partners and developer communities. However, energizing such an ecosystem takes careful planning. This podcast examines application developers' needs and how network providers can improve their relationships with developers. 

As services shift to IP protocols and bandwidth demands grow, Wireline Telcos and Cable MSOs alike must evolve their infrastructures to become IP centric. Read this whitepaper to learn more about the two paths service providers are taking to get to this new infrastructure and how they both end up in the same place. 

This Trend Advisory guide features a series of articles on Unified Communications. Each piece covers a different aspect of the subject. Learn how convergence communications is changing everything in the business world as more and more companies are taking voice and video to the data network.