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Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Airline IT Trends Survey by ComputerWeekly.com

June 24, 2010 - (Free Research)
For the 11th year in succession, the Airline IT Trends Survey tracks the key technology trends in the airline industry. It demonstrates the role that the survey’s global benchmarks play in underlining the importance of IT within the airline industry, while also stimulating debate in boardrooms worldwide about the way ahead. 
(WHITE PAPER) READ ABSTRACT |

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