Convergence of Sales and Marketing by Neolane Inc.
October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
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IBM Rational Build Forge Demos by IBM
March 2010 - (Free Research)
Learn more about Rational Build Forge and how it can help you to automate, streamline and standardize your software assembly processes.
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Microsoft Dynamics CRM Trial Page by Microsoft
October 2011 - (Free Research)
Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
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The Eight Truths of Social Learning. Now. by SkillSoft Corporation
June 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations.
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Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company
February 2011 - (Free Research)
This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company
May 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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How to Stop Webpage Speed from Killing your Marketing by Limelight Networks, Inc.
April 2012 - (Free Research)
The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.
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How to Master the Art of Content Marketing by Limelight Networks, Inc.
November 2011 - (Free Research)
Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.
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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM
August 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
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Seven Email Marketing Refreshes by Bronto Software
October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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Presentation Transcript: Enabling The Business Governance Of Data by ASG Software Solutions
February 2010 - (Free Research)
In this presentation transcript, Scott McCurdy, SVP of Business Solutions at ASG and featured guest Rob Karel, Principal Analyst at Forrester Research, discuss how enterprises are linking technical metadata to the formal management of business terms to achieve true enterprise data governance.
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The Rational Approach to Automation by IBM
March 2010 - (Free Research)
Learn how team collaboration, task automation, and extensive measurement and analysis can benefit your organization in this white paper, which can help you automate many of your software production and creation activities.
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Deliver Extraordinary Customer Experience by Oracle Corporation
February 2010 - (Free Research)
Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
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Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation
March 2009 - (Free Research)
This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't.
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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
(E-mail this company)
October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
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