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Case Study: How John Lewis Conquered the Web by ComputerWeekly.com

March 17, 2014 - (Free Research)
Bill Goodwin tells the inside story of John Lewis £40m website redevelopment project, assesses the technical and business challenges faced and its impact on the business. 
(BOOK) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

8 Steps to a Better Social Media Strategy by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet. 
(WHITE PAPER) READ ABSTRACT |

Personalized Marketing and Web Analytics by IBM

February 28, 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

Social Gaming in the Cloud: A Business White Paper by RightScale

September 01, 2010 - (Free Research)
Major gaming publishers such as Zynga, Crowdstar and Playfish use RightScale to scale to tens of millions of players per day. RightScale has the experience and tailored solution for launching and managing social games on the cloud. 
(WHITE PAPER) READ ABSTRACT |

Forging a CEM Strategy by SearchCRM

August 28, 2013 - (Free Research)
Shoppers are looking for more personalized, responsive, relevant experiences, and in order to provide that, your business needs an effective customer experience management (CEM) strategy. Learn how when you access this expert three-part e-guide and discover six top concepts that make up a successful CEM strategy. 
(EGUIDE) READ ABSTRACT |

Search Innovation: An Integrated Approach to Merchandising and Content Management by IBM

February 18, 2014 - (Free Research)
In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy. 
(EBOOK) READ ABSTRACT |

SSL: The Backbone of Doing Business over the Internet by VeriSign, Inc

October 2008 - (Free Research)
Read this white paper to learn about technology in place today that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Mobile Strategies, Part 1: Harnessing the IT Consumerization Deluge by Dell, Inc. and Intel®

January 2012 - (Free Research)
This presentation transcript reveals key findings from a recent consumerisation poll and provides recommendations and best practices to help organisations address these key topics. Obtain predictions for the future of the media tablet market and gain insight into five trends that are shaping the consumerisation landscape. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

8 Seconds to Capture Attention: Silverpop's Landing Page Report by Silverpop Systems Inc.

August 2008 - (Free Research)
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. 
(WHITE PAPER) READ ABSTRACT |

HP Trade-In Program by Hewlett Packard Company and Intel

July 2009 - (Free Research)
Upgrade to new HP products and get cash back for the current value of your aging technology. Take advantage of this offer in 4 easy steps. 
(INFORMATION CENTER)

Workday Security: An Application Perspective by Workday

October 2008 - (Free Research)
Read this white paper to learn about the innovative security features of Workday products, which focus on user authentication, authorization, and validation. 
(WHITE PAPER) READ ABSTRACT |

Enterprise Content Management (ECM) or Best of Breed Web Content Management (WCM) Different Technologies for Different Needs by SDL Web Content Management Solutions Division

June 2009 - (Free Research)
This paper examines SDL Tridion's position within the overall content management landscape as defined by business needs, rather than underlying technology. It also explains how organizations can combine different content management technologies to solve various business requirements. 
(WHITE PAPER) READ ABSTRACT |

Discount Tire Accelerates Its E-Commerce Business With Red Hat Satellite And IBM by Red Hat and JBoss

July 2009 - (Free Research)
In 2000, Discount Tire Company decided to bring management of its e-commerce infrastructure in-house after having outsourced it for several years. Learn how they turned to the rock-solid reliability of Red Hat's Enterprise Linux platform to handle the task of supporting their new e-commerce environment. 
(CASE STUDY) READ ABSTRACT |

Internet Gambling Sites: Expose Fraud Rings and Stop Repeat Offenders with Device Reputation by iovation, Inc.

June 2009 - (Free Research)
This white paper will help you understand what new and innovative techniques can be used to combat online fraud and abuse, and how online casinos can realize a true return on investment by reducing losses from fraud exposure and increasing operational efficiency within the fraud detection process. 
(WHITE PAPER) READ ABSTRACT |

Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online

June 2009 - (Free Research)
Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more. 
(CASE STUDY) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies

June 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. 
(CASE STUDY) READ ABSTRACT |

Eight Strategies for First Rate Customer Service by Cisco Systems, Inc.

February 2008 - (Free Research)
This paper provides eight strategies for creating a relationship with your customers that will keep them coming back. 
(WHITE PAPER) READ ABSTRACT |

Minimize the Impact of Payment Card Industry (PCI) Standard on SAP Applications by Paymetric, Inc.

January 2008 - (Free Research)
Explore encryption management for credit card data to ensure performance and availability of SAP applications. Learn implementation requirements, hurdles to development, and how you can improve security of sensitive customer information. 
(WHITE PAPER) READ ABSTRACT |

The Journey to Smarter Commerce by IBM

April 2013 - (Free Research)
In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability. 
(EBOOK) READ ABSTRACT |

IBV Study: Capitalizing on the Power of the Smarter Consumer by IBM

February 2011 - (Free Research)
Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail. 
(WHITE PAPER) READ ABSTRACT |

Empowered Customers Drive Collaborative Business Evolution by IBM

May 2012 - (Free Research)
Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact of IBM® Exceptional Web Experience by IBM

March 2012 - (Free Research)
Delivering an optimal web experience not only helps you engage with your customers, partners, and employees but also improves relationships and increases your competitive advantage. This resource explores why investing in web experience solutions can help you achieve this. 
(WHITE PAPER) READ ABSTRACT |

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM

November 2011 - (Free Research)
As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation. 
(WHITE PAPER) READ ABSTRACT |

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